The Definition of Public Relations

Have you been following the discussion and controvery surrounding PRSA’s effort to redefine public relations? If so, what do you think? What are YOUR thoughts on the final three definitions (voting closes Sunday, February 26!):

  • Public relations is the management function of researching, communicating and collaborating with publics to build mutually beneficial relationships.
  • Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
  • Public relations is the strategic process of engagement between organizations and publics to achieve mutual understanding and realize goals.

Let us know what you think!

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