Archive for the ‘PR’ category

Tips for Best Performance During a Telephone Interview

February 8, 2013

Nick Peters at PRSA-MD Media Training Event

(from Nick Peters’ Media Training presentation given 1/30/13)

Here are some quick tips from CommCore’s Nick Peters that could help you in your quest to conduct better phone interviews:

(1)    Stand Up

(2)    Get Away From Your Desk

(3)    Get a Headset

Most people are sitting down at their desk when giving a telephone interview.  But standing up and getting from behind your desk is more beneficial because you are more attentive and your brain is more active when you are standing up than when you are sitting down.  Wanting to use a headset will be the natural result of standing up and getting away from your desk.  It will allow clear, crisp transmission so you don’t lose sound quality on the call, and it will keep you hands free while you are formulating responses to those difficult questions coming your way.

Personal Invite to the 2012 PRSA Mid-Atlantic District Conference

November 1, 2012

Greetings!

I’d like to personally invite you to this conference on Thursday November 8 at the BWI Four Points Sheraton. You really should come. Why? Because!

(1) You need to keep your skills sharp – Learn the latest in PR/Communication’s best practices from other DC, MD, VA pros!

(2) You love to get the inside scoop on hot industry trends and techniques!

(3) You miss catching up with colleagues you haven’t seen in awhile – Don’t miss our Happy Hour Networking Event afterwards…enjoy cocktails, see what your colleagues have been up to, make new contacts!

NEW for this year, choose from three different tracks: (1) Social Media (2) Business/Leadership (3) PR Essentials. Mix and match. No matter what career level you are in, there is something for everyone at this conference!

And, just FYI, tickets are selling pretty fast this year because we’ve got such a great lineup of speakers and topics. Don’t let someone else take your spot! Space is limited.

Register Now: http://www.prsamd.org/news/events2012/nov12-program.htm

See you there!

Nneka Jenkins
2012 Mid-Atlantic District Chesapeake Conference
Planning Committee Chair

Missed the PRSA International Conference? No Worries—Another Conference Awaits!

October 22, 2012

by Jackie Allder, Chessie Planning Committee

So, did you make it to the PRSA International Conference last week?  I would loved to have attended this year’s event in San Francisco, but my schedule didn’t work out (and I’m not sure my budget could’ve handled the cross-country trip either).  Although PRSA’s International Conference is over, there’s still a chance to hear tips, tricks, and PR’s best practices from pros in the industry this year. 

On November 8, the Maryland Chapter is partnering with several other Mid-Atlantic District chapters (National Capital Chapter, Central Pennsylvania Chapter, Central Chesapeake Chapter, and the Blue Ridge Chapter) to host the Mid-Atlantic District Chesapeake Conference (also known as Chessie). 

New for this year’s conference is three tracks to choose from — Strategic Business and Leadership, PR Essentials, and Social Media — and more than a dozen local members are presenting on everything from creating a strategic communications plan to networking effectively.

For example, you can join Barbara Haupt and Elissa Leif of MiniMatters for a discussion about the wild world of web videos, or find out how to manage the client/agency relationship with Robert Udowitz and Steve Drake of RFP Associates.

You’ll  also hear from members Rachel DiCaro Metscher, Erica Pierson, Sabrina Kidwai, Margie Newman, Veronica Brown, Amy Lestition, Rebecca Andersen, APR, Dana Vickers Shelley, and Tiffany Thomas Smith, among many others. 

Additionally, #Chessie12 features keynote speaker Amy S. Mitchell from the Pew Research Center’s Project for Excellence in Journalism. And because this year’s event is sponsored by chapters around the region, it’s a great opportunity to network with PRSA peers you might not see that often, especially during the post-conference happy hour. 

So #Chessie12 has a dozen sessions, an awesome keynote speaker, and a networking happy hour.  It’s local (hosted at the Four Points Sheraton BWI in Baltimore, MD) and costs less than $200 to attend if you’re a PRSA member and you register by November 1.  

Don’t let this one pass you by…visit http://www.prsamd.org/news/events2012/nov12.htm, download the program, and register today!

4 Reasons to Register for the 2012 PRSA Mid-Atlantic District Chesapeake Conference Today!

October 5, 2012

Wanna know why you should register now for the PRSA Mid-Atlantic District Chesapeake (#Chessie12) Conference?

4. Clear Your Schedule!

By registering early, you can block the day out on your calendar, eliminating the possibility that one of your colleagues will schedule an important meeting with you that day.

3. Get a Jumpstart on Your Networking!

Research the presenters and keynote speaker in advance so you know who you want to meet at the conference.  Gotta capitalize on that investment!

2. Formulate Your Plan of Attack!

Read over the agenda and figure out which sessions you’d like to attend.  You can choose to participate in all the sessions in one of the three tracks (PR Essentials, Social Media, and Strategic Business/Leadership) or mix and match from the 12 seminars.  Make sure to mark your calendar to arrive early at the conference for the networking breakfast and stay for the happy hour as well!

1. Save Some $$$ (and guarantee your spot)!

That’s right — the No. 1 reason to sign up today is to take advantage of the early bird discount and save, save, save!  Also, don’t let anyone take your spot because space is limited!

PRSA-MD’s Meet the Media Event

June 6, 2012
PRSA-MD June 2012 Event - Meet the Media

PRSA-MD June 2012 Event – Meet the Media

PRSA-MD’s Meet the Media Event was a success thanks to our moderator Bill Atkinson from Weber Shandwick, and panelists (shown from left to right: David London (What Weekly - @WhatWeekly), Katherine Gorman (WYPR - @kgorman), Danny Jacobs (The Daily Record -  @TDRDanny), Laura Smitherman (The Baltimore Sun - @lsmitherman), and Chris Daley (Maroon PR - @ChrisDaley43). 

There was lively discussion all around as panelists shared their insights on how to best leverage traditional media in the Social Media Age.  For the most part, all said they use social media to engage readers, encourage sharing, and drive traffic.  Some of the takeaways on how to formulate and build relationships with journalists are:

(1) Personalize Communications: Instead of just pitching via e-mail blasts, phone them (or leave a quick voicemail) to draw their attention to a story idea; make sure your story idea is the best possible fit with the beat/subject areas they are covering.  Don’t use the generic words “PRESS RELEASE” in the subject line — it’ll get ignored instantly!

(2) Treat journalists like real people.  If you’ve met or worked together before, remind them in the message so they’ll have a point of reference for who you are.  This goes a long way — especially if you’ve previously helped them out in a pinch. 

(3) Take it to the next level!  PR pros that get the best results have deep relationships with the journalists they assist.  There are many ways to raise your profile.  One suggestion made was to take reporters out to lunch.  Keep in touch by sending them a “how are you” message every once in awhile (e.g. holiday card).

The biggest lesson here is to focus on personalized, “high touch” communication and phase out or minimize the mass communication approach.  The more, the better!

Proposed Maryland Tax Bills Have Implications for Local PR and Ad Firms and Consultancies

February 27, 2012

There are two proposed Maryland tax bills that, if passed, have serious implications for advertising agencies, PR firms and even independents.

Senate Bill 152. Senate Bill 152 of the Budget Reconciliation and Financing Act of 2012 calls for a six percent sales tax on digital products, which include sound recordings, video, text or software files. There’s a potential that this could also affect digital services that we traditionally provide clients. Read MD Senate Bill 152.

Maryland House Bill 1051. In addition, Maryland House Bill 1051 is calling for a six percent tax to be imposed on many businesses and services, including “A MANAGEMENT, A MANAGEMENT CONSULTING, A PUBLIC RELATIONS, OR ANY OTHER BUSINESS CONSULTING SERVICE;”.  Read Maryland House Bill 1051.

What do you think of these proposed taxes?

UPDATE Feb. 29, 2012

Many people have asked how they can help to oppose this bill. The Maryland Chamber Action Network summarizes next steps you can take: http://www.chamberactionnetwork.com/blog/view/next-weeks-hearing-on-imposing-sales-tax-on-services/. To quote them:

“1. Testify in opposition to the legislation during the March 6 hearing in the House Ways and Means Committee. The hearing will begin at 1 p.m. Anyone wishing to testify should arrive early and sign the witness register before the hearing begins. If you have written testimony, please submit 35 copies to the committee staff for distribution one hour prior to the hearing.

The Ways and Means Committee meets in Room 130 of the House Office Building, 6 Bladen St., Annapolis, MD 21401. There are twelve bills up on March 6, and the order that they are listed on the schedule is not necessarily the order in which they will be heard.

2. Let us know how this legislation would harm your business. If you oppose the bill, but can’t make it to the hearing, let us know how extending the sales tax to professional services would impact your company. Email Ron Wineholt at rwineholt@mdchamber.org.”

 

UPDATE March 5, 2012

What has PRSA-MD done to express their disagreement with these bills? Here’s a list:

  1. Messages to PRSA-MD members in our eNewsletter, beginning with the Feb. 27, 2012 issue
  2. Communications to PRSA-MD members and contacts via our social media channels (Twitter, Facebook, LinkedIn)
  3. This posting on our blog
  4. An email communication to our members  on March 3, 2012 with very specific instructions/guidance on what they can do to fight the bills, including attending the March 6 Ways and Means Committee hearing and instituting a letter-writing campaign from PRSA-MD Chapter members to MD legislators expressing opposition to the bills.
  5. Issued a statement on our website
  6. Submitted a Letter to the Editor to the Baltimore Business Journal in response to this article
  7. Submitted an op-ed to the Baltimore Sun
  8. Sent a PRSA_MD WaysandMeansCmte ltr re HB1051

Take action!Attend the hearing on March 6 to oppose HB 1051 and send a letter to your legistature.

If you’d like, copy the below text into the body of your email or letter:

To my elected representatives:

I am a member of the Maryland Chapter of the Public Relations Society of America (PRSA-MD).  Our members are primarily Maryland businesses in the public relations and communications industry. I write to express strong concern regarding the sales tax on public relations firms and consultants proposed in Maryland House Bill 1051 as well as the sales tax on digital products and services proposed in the Budget Reconciliation and Financing Act of 2012, SB 152/HB 87.

Imposition of the sales tax required by HB 1051 and SB 152 on services PRSA-MD members provide would increase the cost of these services by six percent and would put those businesses collecting the “new tax” at competitive disadvantage to companies in Washington, D.C., Virginia and Delaware. Furthermore, it provides an incentive for our Maryland PRSA-MD members to move to Virginia if either HB 1051 or SB 152 is enacted.  Consequently, enacting these bills damages the vitality of the Maryland economy by targeting PRSA-MD members, a significant part of Maryland’s professional communications industry.

For the above-stated reasons, I respectfully request that any new tax on public relations firms and consultants or on digital products and services be rejected.  I appreciate the opportunity to present our concerns to your committee.

Thank you for your thoughtful consideration in this very important matter.

 

The Definition of Public Relations

February 24, 2012

Have you been following the discussion and controvery surrounding PRSA’s effort to redefine public relations? If so, what do you think? What are YOUR thoughts on the final three definitions (voting closes Sunday, February 26!):

  • Public relations is the management function of researching, communicating and collaborating with publics to build mutually beneficial relationships.
  • Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
  • Public relations is the strategic process of engagement between organizations and publics to achieve mutual understanding and realize goals.

Let us know what you think!


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