Archive for the ‘PRSA MD’ category

Tips for Best Performance During a Telephone Interview

February 8, 2013

Nick Peters at PRSA-MD Media Training Event

(from Nick Peters’ Media Training presentation given 1/30/13)

Here are some quick tips from CommCore’s Nick Peters that could help you in your quest to conduct better phone interviews:

(1)    Stand Up

(2)    Get Away From Your Desk

(3)    Get a Headset

Most people are sitting down at their desk when giving a telephone interview.  But standing up and getting from behind your desk is more beneficial because you are more attentive and your brain is more active when you are standing up than when you are sitting down.  Wanting to use a headset will be the natural result of standing up and getting away from your desk.  It will allow clear, crisp transmission so you don’t lose sound quality on the call, and it will keep you hands free while you are formulating responses to those difficult questions coming your way.

Personal Invite to the 2012 PRSA Mid-Atlantic District Conference

November 1, 2012

Greetings!

I’d like to personally invite you to this conference on Thursday November 8 at the BWI Four Points Sheraton. You really should come. Why? Because!

(1) You need to keep your skills sharp – Learn the latest in PR/Communication’s best practices from other DC, MD, VA pros!

(2) You love to get the inside scoop on hot industry trends and techniques!

(3) You miss catching up with colleagues you haven’t seen in awhile – Don’t miss our Happy Hour Networking Event afterwards…enjoy cocktails, see what your colleagues have been up to, make new contacts!

NEW for this year, choose from three different tracks: (1) Social Media (2) Business/Leadership (3) PR Essentials. Mix and match. No matter what career level you are in, there is something for everyone at this conference!

And, just FYI, tickets are selling pretty fast this year because we’ve got such a great lineup of speakers and topics. Don’t let someone else take your spot! Space is limited.

Register Now: http://www.prsamd.org/news/events2012/nov12-program.htm

See you there!

Nneka Jenkins
2012 Mid-Atlantic District Chesapeake Conference
Planning Committee Chair

Missed the PRSA International Conference? No Worries—Another Conference Awaits!

October 22, 2012

by Jackie Allder, Chessie Planning Committee

So, did you make it to the PRSA International Conference last week?  I would loved to have attended this year’s event in San Francisco, but my schedule didn’t work out (and I’m not sure my budget could’ve handled the cross-country trip either).  Although PRSA’s International Conference is over, there’s still a chance to hear tips, tricks, and PR’s best practices from pros in the industry this year. 

On November 8, the Maryland Chapter is partnering with several other Mid-Atlantic District chapters (National Capital Chapter, Central Pennsylvania Chapter, Central Chesapeake Chapter, and the Blue Ridge Chapter) to host the Mid-Atlantic District Chesapeake Conference (also known as Chessie). 

New for this year’s conference is three tracks to choose from — Strategic Business and Leadership, PR Essentials, and Social Media — and more than a dozen local members are presenting on everything from creating a strategic communications plan to networking effectively.

For example, you can join Barbara Haupt and Elissa Leif of MiniMatters for a discussion about the wild world of web videos, or find out how to manage the client/agency relationship with Robert Udowitz and Steve Drake of RFP Associates.

You’ll  also hear from members Rachel DiCaro Metscher, Erica Pierson, Sabrina Kidwai, Margie Newman, Veronica Brown, Amy Lestition, Rebecca Andersen, APR, Dana Vickers Shelley, and Tiffany Thomas Smith, among many others. 

Additionally, #Chessie12 features keynote speaker Amy S. Mitchell from the Pew Research Center’s Project for Excellence in Journalism. And because this year’s event is sponsored by chapters around the region, it’s a great opportunity to network with PRSA peers you might not see that often, especially during the post-conference happy hour. 

So #Chessie12 has a dozen sessions, an awesome keynote speaker, and a networking happy hour.  It’s local (hosted at the Four Points Sheraton BWI in Baltimore, MD) and costs less than $200 to attend if you’re a PRSA member and you register by November 1.  

Don’t let this one pass you by…visit http://www.prsamd.org/news/events2012/nov12.htm, download the program, and register today!

Are You Ready for the PRevolution?

September 27, 2012

Just 6 weeks until the 2012 Mid-Atlantic District Chesapeake Conference!

Wow…what a mouthful to say. But that’s what’s in store for you this year. A FULL day of education created especially to help you Strategize, Digitize and Energize!

So what will the day look like? You’ll start off with a networking breakfast to get you geared up.  Then you’ll head right into the day, choosing from a variety of topics based on what you told us you wanted to see: more business and leadership skills, more PR tools, and more social media trends. What’s more, we’ve organized the sessions into three tracks—Strategic Business and Leadership, PR Essentials, Social Media—to help you create the best experience. You can stay on one track throughout the day, or alternate between tracks. It’s all up to you!

So what else is happening? Well, this year’s luncheon keynote speaker is Amy S. Mitchell, Deputy Director for the Pew Research Center’s Project for Excellence in Journalism. Mitchell will share an insightful look at news in our digital lives. Be sure to check out Center’s 2012 State of the Media Report before the conference.

So who will be there? Last year’s conference was sponsored by three chaptersMaryland, National Capital, and Central Chesapeakebringing together PR pros from a wider area than ever before. We’re all still participating, and this year we’re excited to welcome two more chapters to the fold: Blue Ridge and Central Pennsylvania. This means there will be PR pros coming from Maryland, DC, Virginia and Pennsylvania!

So don’t delay! The conference is scheduled for Thursday November 8, 2012 at the Four Points by Sheraton BWI. Click here for more information, including a peek at the full agenda, and begin planning your day!

Are you ready?

A special thanks to our sponsors to date:

Premier Sponsor: Vocus

Premier Patron: Erickson Living

Patron: a. Bright idea

Event Photographer:  Stockfield Photography

PRSA-MD’s Meet the Media Event

June 6, 2012
PRSA-MD June 2012 Event - Meet the Media

PRSA-MD June 2012 Event – Meet the Media

PRSA-MD’s Meet the Media Event was a success thanks to our moderator Bill Atkinson from Weber Shandwick, and panelists (shown from left to right: David London (What Weekly – @WhatWeekly), Katherine Gorman (WYPR – @kgorman), Danny Jacobs (The Daily Record –  @TDRDanny), Laura Smitherman (The Baltimore Sun – @lsmitherman), and Chris Daley (Maroon PR – @ChrisDaley43). 

There was lively discussion all around as panelists shared their insights on how to best leverage traditional media in the Social Media Age.  For the most part, all said they use social media to engage readers, encourage sharing, and drive traffic.  Some of the takeaways on how to formulate and build relationships with journalists are:

(1) Personalize Communications: Instead of just pitching via e-mail blasts, phone them (or leave a quick voicemail) to draw their attention to a story idea; make sure your story idea is the best possible fit with the beat/subject areas they are covering.  Don’t use the generic words “PRESS RELEASE” in the subject line — it’ll get ignored instantly!

(2) Treat journalists like real people.  If you’ve met or worked together before, remind them in the message so they’ll have a point of reference for who you are.  This goes a long way — especially if you’ve previously helped them out in a pinch. 

(3) Take it to the next level!  PR pros that get the best results have deep relationships with the journalists they assist.  There are many ways to raise your profile.  One suggestion made was to take reporters out to lunch.  Keep in touch by sending them a “how are you” message every once in awhile (e.g. holiday card).

The biggest lesson here is to focus on personalized, “high touch” communication and phase out or minimize the mass communication approach.  The more, the better!

The 51st Best In Maryland Call for Nominations is open! Have questions?

March 22, 2012

We’ve changed the Best In Maryland program for 2012. To help with the transitions, we’ve created a list of questions that you may have and supplied the answers below. Please don’t hesitate to chime in with any additional comments or questions. Or email us at info@prsamd.org.

Why aren’t you doing the usual call for entries? And why the shift to a nomination process?

Last year, PRSA MD celebrated 50 years of our Best In Maryland awards program, an anniversary of which we are extremely proud. During the last 50 years, the awards have focused on specific programs and products that successfully addressed a communications challenge. This year’s program shifts focus from the product to individuals and teams that represent exemplary contributions to the public relations profession in Maryland.

What exactly are you looking for and what are the categories?

We’re looking for the best PR pros, teams, students, educators and partners. Categories include our two signature awards, the Lifetime Achievement and the New Professional of the Year, as well as 5 new awards including Educator of the Year, Partner of Distinction, Social Media (Individual Or Team), Improvement of the State Award (Team Or Individual), and Innovation and Technology (Team). We will also be awarding two $500 Kathleen Kelly Undergraduate Scholarships this year. Go to PRSA MD Awards for descriptions of each award.

Is there a fee to nominate someone?

There is no fee. You need only submit the application. What’s more, you can do so electronically, saving you time and money. No more hours or anxiety spent putting together a binder.  And no more shipping fees.

Can I nominate myself and/or my team?

You can self-nominate in the following categories: Partner of Distinction, Social Media (individual or team), Improvement of the State Award (team or individual, paid or pro bono), and Innovation and Technology (team only). Students apply for their own scholarships.

Do I need to submit reference letters along with the application?

Reference letters (no more than two) are optional for all the awards except the Kathleen Kelly Undergraduate Scholarship, which requires two references. Please be sure to carefully read the requirements for the scholarships.

What about the scholarship? Who is eligible and who completes the application?

The Kathleen Kelly Undergraduate Scholarship is awarded to a student with a PR focus who is in his/her sophomore or junior status at the time of the application. The student completes the applications and submits along with two letters of recommendations (one from a professor and one from an internship supervisor or other source).

What is the deadline?

The deadline for nominations is Monday, April 2. The deadline for the student scholarship is Monday, April 9.

I’m not nominated nor am I nominating anyone. Why should I attend the Best In Maryland Awards event on May 10?

The program is more than just an award ceremony. Whether you’re a seasoned PR pro or a newbie, here’s your opportunity to hobnob with savvy PR professionals throughout Maryland, and to make connections that you can’t get anywhere else. You’ll also hear from our keynote speaker Bill Toohey, communications director for the Governor’s Office of Crime Control and Prevention. Bill has been named Baltimore’s best public sector PR man – or Best “Flak” – three times: once by Baltimore magazine and twice by the Baltimore City Paper. Finally, you’ll be there to honor the best in PR including our Lifetime Achievement and New Professional of the Year winners as well as winners in 6 other new categories.

Regarding the full 2012 program schedule, what happened to the monthly events?

PRSA MD recognizes that with shrinking budgets and staff, getting to monthly events has become more difficult for our members and guests. But we also recognize that professional development and face-to-face networking are still important aspects of any professional association, so this year programming will be a combination of webinars and quarterly face-to-face events. Our first face-to-face was held on February 29, and if you attended, you already know how successful it was – we had over 35 people! Other face-to-face events include the Best In Maryland set for May 10 at 6:30 pm, a summer networking event in August, and the 2012 Annual Mid-Atlantic Chesapeake Conference set for November 8. Our first webinar is set for March 29 and will feature MGH on the new business Facebook Page. Go to www.prsamd.org for information on all upcoming webinars and events.


PRSA-MD Website RFP

March 15, 2012

We are searching for a firm to handle our website redesign/redo! RFP submission deadline is March 29.

Click here for the constantly updated RFP with up-to-date Questions and Answers on the back end.

Contact Laura LaChapelle (laura@lachapellecommunications.com) if you have any questions.

A Great 2011 for PRSA-MD

December 15, 2011

So what did PRSA-MD do in 2011?

On behalf of the PRSA-MD Board of Directors, we wish you a safe and happy holiday!

We look forward seeing you in 2012. 

There’s a First Time for Everything

October 27, 2011

For the first time (in recent history or that anyone can recall), the PRSA Maryland, National Capital, and Central Chesapeake Chapters have teamed up to put on a regional conference!  After a bit of a rough (and late!) start, we finally got the 2011 PRSA Mid-Atlantic Chesapeake Conference Planning Committee going.  

Representatives from all three chapters have worked tirelessly all year to brainstorm session topics, locate relevant speakers, find sponsorships, develop conference collateral, and then promote the darned thing!  All the while, we have had great fun forming relationships, networking, gaining valuable experience, and bonding in an energetic, collegial environment. 

It has been a really wonderful time working with all three chapters.  We’re looking forward to enjoying the conference next week!

There’s still time to register for this year’s conference.  Go to http://www.prsamd.org/news/events2011/nov11program.htm.  Seating is limited and tickets are going fast, so hurry!  

And we’re going to keep building on this momentum.  If you would like to get in on this synergistic, collaborative effort to plan next year’s conference, please don’t hesitate to e-mail Peggy at phoffman@marinermanagement.com.

2011 PRSA Mid-Atlantic Chesapeake Conference Keynote: Yolanda Caraway, President/CEO of The Caraway Group

October 13, 2011

With a career in public affairs, strategic communications, and political management spanning 25 years, President and CEO Yolanda Caraway has a proven track record of excellence that has made the agency a success.  

The Caraway Group has worked with major clients like Microsoft Corp., MGM MIRAGE, Bristol Myers Squibb, MCI, Mitsubishi, and Texaco.  As one of the nation’s top political strategists, Yolanda’s extensive work for the Democratic National Committee and with major political campaigns has produced relationships with elite influencers and decision makers.  Through these associations she has counseled government and nonprofit agencies such as the Congressional Black Caucus Foundation, the Congressional Hispanic Caucus Institute, U.S. Dept. of Commerce, Center for American Progress, NATO 50th Anniversary Summit, and the Martin Luther King Jr. National Memorial Foundation Project.

 Our theme for this year is The New Face of PR: Strategizing Connectivity, Innovation, and Integration.  Ms. Caraway will address how the industry is managing the ever-changing landscape of social media and what that means for communications professionals.


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