Archive for the ‘PRSA’ category

4 Reasons to Register for the 2012 PRSA Mid-Atlantic District Chesapeake Conference Today!

October 5, 2012

Wanna know why you should register now for the PRSA Mid-Atlantic District Chesapeake (#Chessie12) Conference?

4. Clear Your Schedule!

By registering early, you can block the day out on your calendar, eliminating the possibility that one of your colleagues will schedule an important meeting with you that day.

3. Get a Jumpstart on Your Networking!

Research the presenters and keynote speaker in advance so you know who you want to meet at the conference.  Gotta capitalize on that investment!

2. Formulate Your Plan of Attack!

Read over the agenda and figure out which sessions you’d like to attend.  You can choose to participate in all the sessions in one of the three tracks (PR Essentials, Social Media, and Strategic Business/Leadership) or mix and match from the 12 seminars.  Make sure to mark your calendar to arrive early at the conference for the networking breakfast and stay for the happy hour as well!

1. Save Some $$$ (and guarantee your spot)!

That’s right — the No. 1 reason to sign up today is to take advantage of the early bird discount and save, save, save!  Also, don’t let anyone take your spot because space is limited!

Are You Ready for the PRevolution?

September 27, 2012

Just 6 weeks until the 2012 Mid-Atlantic District Chesapeake Conference!

Wow…what a mouthful to say. But that’s what’s in store for you this year. A FULL day of education created especially to help you Strategize, Digitize and Energize!

So what will the day look like? You’ll start off with a networking breakfast to get you geared up.  Then you’ll head right into the day, choosing from a variety of topics based on what you told us you wanted to see: more business and leadership skills, more PR tools, and more social media trends. What’s more, we’ve organized the sessions into three tracks—Strategic Business and Leadership, PR Essentials, Social Media—to help you create the best experience. You can stay on one track throughout the day, or alternate between tracks. It’s all up to you!

So what else is happening? Well, this year’s luncheon keynote speaker is Amy S. Mitchell, Deputy Director for the Pew Research Center’s Project for Excellence in Journalism. Mitchell will share an insightful look at news in our digital lives. Be sure to check out Center’s 2012 State of the Media Report before the conference.

So who will be there? Last year’s conference was sponsored by three chaptersMaryland, National Capital, and Central Chesapeakebringing together PR pros from a wider area than ever before. We’re all still participating, and this year we’re excited to welcome two more chapters to the fold: Blue Ridge and Central Pennsylvania. This means there will be PR pros coming from Maryland, DC, Virginia and Pennsylvania!

So don’t delay! The conference is scheduled for Thursday November 8, 2012 at the Four Points by Sheraton BWI. Click here for more information, including a peek at the full agenda, and begin planning your day!

Are you ready?

A special thanks to our sponsors to date:

Premier Sponsor: Vocus

Premier Patron: Erickson Living

Patron: a. Bright idea

Event Photographer:  Stockfield Photography

The Definition of Public Relations

February 24, 2012

Have you been following the discussion and controvery surrounding PRSA’s effort to redefine public relations? If so, what do you think? What are YOUR thoughts on the final three definitions (voting closes Sunday, February 26!):

  • Public relations is the management function of researching, communicating and collaborating with publics to build mutually beneficial relationships.
  • Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
  • Public relations is the strategic process of engagement between organizations and publics to achieve mutual understanding and realize goals.

Let us know what you think!

PRSA Maryland Wants to Hear From You!

May 24, 2011

It is our goal to address topics that are both timely and important to our readers. If you have an idea you would like us to consider, please email your suggestions to Kiara Hughes at khughes@milesstockbridge.com.

You can submit suggestions for any of the following categories:

Kiara Hughes is a Communications Specialist at Miles & Stockbridge P.C. She is also a member of the Communications Committee, Public Relations Society of America (PRSA), Maryland Chapter.

Opinions and conclusions in this post are solely those of the author unless otherwise indicated. The author has provided the links referenced above for information purposes only and by doing so, does not adopt or incorporate the contents.

Heading into the Afternoon with Lisa Shenkle

June 11, 2010

After sailing through a sea of sessions in the morning, prepare to anchor yourself in the main meeting room to enjoy a bountiful lunch and hear from afternoon keynote speaker, Lisa A. Shenkle, president of VERB! Communications. Lisa will take you into the world of international PR via Sail Baltimore. As a board member for Sail Baltimore, she will illustrate how she successfully promotes a concept without a structure, navigates political landmines and sensitivities, and how PR helps Sail Baltimore achieve its mission of maintaining and
improving international goodwill.

Lisa A. Shenkle, President VERB! Communications
From book campaigns and national book publicity tours that took authors to nearly every market in the country, Lisa Shenkle, Principal at VERB! Communications moved from publishing into broadcasting to promote nationally and locally produced PBS programs. Her work in entertainment, whether with books or in television, offered her an opportunity to create promotional partnership opportunities with the Smithsonian, Baltimore Museum of Art, Lender’s Bagels, Kraft, Inc., Pillowtex Corporation among many others.

She developed, and won awards for, her community grassroots campaigns that engaged citizens and created positive tie-ins with related organizations in private industry and non-profits. Lisa also developed public education programs, promoted environmental issues relative to transportation, drafted Governors’ speeches and talking points on crisis management issues. In addition, Ms. Shenkle oversaw the Port of Baltimore’s international advertising and public relations efforts to steamship lines and maritime customers while tenured at the Port of Baltimore.

Her awards include three local Emmy’s, Best Overall Campaign by PRSA and a PBS National Promotion award for Overall Campaign. She volunteers as a Board Member for Sail Baltimore, the non-profit organization that provides free, annual public programs of visiting ships and maritime events and is a board advisor to the Maryland Respite Care Coalition (MRCC).

And the Finalists for the 2010 PRSA-MD Best in MD Awards Are…

June 7, 2010

We’re so excited to announce the finalists for the 2010 Best in MD Awards! We’ve had some excellent entries this year, and the competition was tough, but here is who’s still in the running:

2010 Best in MD Awards Finalists

A. Bright Idea
Anne Arundel Medical Center
Barb Clapp Advertising and Marketing, LLC
CareFirst Blue Cross BlueShield
Crosby Marketing
Devaney & Associates, Inc.
Himmelrich PR
idfive
IWIF Workers’ Compensation Insurance
Maryland Lottery
Mayes Communications Inc. & Strategic Design Studio
Northrop Grumman Electronic Systems
Notre Dame Preparatory School
Sky Design LLC
Weber Shandwick

Of these finalists, two will be the recipients of the most coveted prizes: Best of Show and Best Theme.

This year’s presentation will take place as a luncheon during the 33rd Annual Chesapeake Conference. Will your agency/company receive one of these top prizes? Register for the Chessie conference now to find out. Follow us on twitter at #chessie10.

We’ve assembled some of the best speakers in the industry who can’t wait to impart their knowledge on hot topics such as social media, ROI/measurement, SEO, and more.

Full-day Chessie registrants will also receive a ticket to the awards luncheon, which will include a compelling presentation from the keynote speaker, Lisa A. Shenkle, President of VERB! Communications, that you don’t want to miss. If you don’t have time to attend the conference, remember that you can purchase Best in MD luncheon tickets separately. See you at the 2010 Best in MD Awards!

Creating a Winning Awards Entry

April 7, 2010

So you have a great success story. Now you’re wondering if its award-winning material. Only one way to find out – submit it for one of the industry’s prestigious awards like the PRSA Silver Anvil or PRSA MD’s Best in Maryland. (Note the 2010 Best In Maryland entries are due May 7 with a discount on fees for entries received by April 23!).

Before you finalize that submission, did you know that at least 25% of entries get pushed aside not because they aren’t creative, effective and successful, but because the entry wasn’t – as in wasn’t creative, effective, well-presented.

Here a few tips from some pros – pro’s at winning and at judging – that may help you create an entry that is as successful at your program.

Peter Stanton, APR, Stanton Communications:

Keep in mind that the awards are as much about what you did that’s new and innovative as what you did well.  While the judges may be impressed that you scored a major hit in the national media, it’s far more interesting to know how you did that.  Did your overall program incorporate some new approach or some new tactic that galvanized media attention?  Was there something in your program that could be instructive for the rest of the profession?  If
so, flag it.

Judges may be called upon to review dozens of entries.  If you are hoping they discern the key element of your creativity, they may miss it.   If you are hoping they will be awed by very traditional tactics and outcomes, you may be disappointed.  Demonstrate innovation and prove that it accomplished your goals and not just achieved a nice news piece.  That’s the way to win.

Chuck Fitzgibbon, APR, Weber Shandwick

Two thoughts:

Judges value outcomes more than output.  Behavioral change is seen as more valuable than volume of messaging, impressions, material distribution, etc.  Smaller, local programs that moved the needle and affected real change often receive higher scores than massive national programs that had a lot of output, but didn’t demonstrate real change.

Organization is key.  If your entry isn’t organized as specified in the guidelines, judges may overlook critical information in your entry, or may assume that either you’re not paying attention, or just resubmitting an entry from another competition.

Paul Eagle, APR, Imre

Winning entries go far above and beyond typical campaigns …

  • Results must match objectives
  • Campaigns are too focused on media placements – especially “integrated campaigns”
  • Pay close attention to the categories you enter – I judged three last week that were simply in the wrong category
  • Backup is critical – if you say you wrote a plan, include it…or at least parts of it so we know it exists
  • Research is more than “we conducted an informal poll at our agency”

Jody Aud, APR, MedImmune

Make sure what you are entering is really a “campaign.”. So often I see entries that are really a single tactic. – such as the launch of a  newsletter or an Intranet and the entry focuses on just the tactic and why it was selected, audience reach and so on. That’s the kind of thing you enter in a Bronze Anvil. For me, an entry that’s primary importance on the research, planning and evaluation – and secondary importance on the tactics is usually one that will stand out from the rest.

Lisa Miles, APR, Miles Public Relations

My biggest frustration when judging entries (both Silver Anvils and other chapters) is that MEDIA RELATIONS IS NOT A MEASURABLE OBJECTIVE!  It’s a tactic used to reach your target audience.  Start asking yourself the question of “why” each time you write an objective and if you can get to something measurable and timely, THEN you have an objective.  Also make sure your objectives match up with the rest of the program, particularly the results.  I heard a great quote from another judge when we were at the Silver Anvil judging this year – it’s the Alpha and Omega that we look at first – the beginning and end.

Harry Bosk, APR, Bosk Communications

Make sure when you say that you want to increase awareness that you state with whom, why and by what measurement.  Otherwise, it’s not a measurable objective.

Have your own tips and ideas? Add them. Have questions for the “pros”? Ask away here or send an email to PR Awards Pros at info[at]prsamd[dot]org.


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