Posted tagged ‘PRSA-MD Chesapeake Conference’

Personal Invite to the 2012 PRSA Mid-Atlantic District Conference

November 1, 2012

Greetings!

I’d like to personally invite you to this conference on Thursday November 8 at the BWI Four Points Sheraton. You really should come. Why? Because!

(1) You need to keep your skills sharp – Learn the latest in PR/Communication’s best practices from other DC, MD, VA pros!

(2) You love to get the inside scoop on hot industry trends and techniques!

(3) You miss catching up with colleagues you haven’t seen in awhile – Don’t miss our Happy Hour Networking Event afterwards…enjoy cocktails, see what your colleagues have been up to, make new contacts!

NEW for this year, choose from three different tracks: (1) Social Media (2) Business/Leadership (3) PR Essentials. Mix and match. No matter what career level you are in, there is something for everyone at this conference!

And, just FYI, tickets are selling pretty fast this year because we’ve got such a great lineup of speakers and topics. Don’t let someone else take your spot! Space is limited.

Register Now: http://www.prsamd.org/news/events2012/nov12-program.htm

See you there!

Nneka Jenkins
2012 Mid-Atlantic District Chesapeake Conference
Planning Committee Chair

Congratulations 2010 Best in MD Awards Winners: Your Hard Work Has Paid Off

July 6, 2010

This year, the 2010 Best in MD Awards was held as a luncheon as part of the 2010 Chessie Awards.  There were many excellent entries, but the entries from the awards winners truly stood out from the pack.  They deserve all the accolades they received, and we again heartily congratulate all of the winners.  Your hard work has paid off! 

Here are the highlights of the afternoon: 

2010 Best in Show
Maryland Lottery for American Classics 

2010 Best Representation Theme Award
Crosby Marketing For PANDORA’s Introduction

2010 Lifetime Achievement Award
Gene Bracken

2010 New Professional Award
Bridget Forney 

We also have a complete listing of 2010 Best in MD Awards winners on prsamd.org.

Which session will you choose?

June 9, 2010

Social media measurement, media fragmentation and how to reach your target audience, or media ethics

For our 9:00 a.m. Breakout Session you will have three choices from three exciting speakers to chose from.

Have you been struggling with measuring your social media efforts? If so, Erica Anderson is your woman.

Who is Erica Anderson?

Erica Anderson is a digital strategist and a citizen journalist, and not just any citizen journalist; she was selected to be the Washington D.C. citizen journalist for MTV’s Emmy Award-winning campaign, “Choose or Lose.”  However, her experience and expertise do not stop there – she also became a top-rated CNN iReporter in 2009 and produced a series of web videos for an MSNBC special.

She will answer the questions that a lot of us are still wondering – What is the ROI of social media?  Is there a ROI of social media?   What are some of the basic key performance indicators for your most-used social media tools?  How can you think beyond the numbers when looking at ROI? What is the real weight of smart social media?

Erica America is Erica’s personal brand. You can find her on TwitterDeliciousPosterousFlickrFacebookDIGGCNN iReportMTV THINKSlideshare and more.

Register here to see Erica Anderson speak

Or, have you struggled with media fragmentation and how to break through to reach your target audience?  If so, attend the session by Andy Malis, co-founder and president of MGH, to walk away with lessons learned.

Who is Andy Malis?

Andy Malis is co-founder and president of MGH, Inc., a full-service marketing communications firm headquartered in Maryland.

MGH maintains a diverse client base spanning multiple industries.  Clients include Papa John’s Pizza,, Texas Instruments, The American Psychological Association, Towson University, University of Maryland University College, Ocean City Maryland, Suburban Hospital, The National Aquarium and Smyth Jewelers.

Andy is a frequent speaker and writer on marketing, and was recently named one of The Daily Record’s 60 Most Influential Marylanders. He currently serves on the board of directors for Northwest Hospital Center and Business Volunteers Unlimited Maryland.

The competition for your target’s attention has never been tougher, and it’s only going to get crazier!  The rapid escalation of media fragmentation has made it nearly impossible to quickly break through and get your message out. Or has it?  Andy will survey the current media landscape, allowing you to see what roles traditional media, new media, and social media play in today’s more-complex than ever communications plans.

Register here to see Andy Malis speak

Or, has your company been the victim of unethical practices by journalists? Are you wondering how the coverage balance changed, and how it is still the same?  As the teacher of media ethics at Towson University, no one is more qualified than Lisa Miles to talk about this topic.

Who is Lisa Miles?

Award-winning public relations strategist, Lisa Miles, APR, is president of Miles Public Relations, a full service public relations firm in Columbia, Maryland. She has more than 20 years of experience serving national and international clients on a wide range of communications issues. In addition, she is the 2010 President-Elect of PRSA Maryland, a member of the PRSA National Nominating Committee, and a Silver and Bronze Anvil judge. She teaches Media Ethics at Towson University as an adjunct faculty member.

Media ethics – is it oxymoron? In this day and age of 24/7 news coverage, do journalists really abide by a code of media ethics? How does the coverage balance compare to situations in past years, and how does it fit into some of the traditional communications models? Join Lisa Miles, APR, and adjunct faculty member of Towson University’s Mass Communications program, to discuss how the process has changed – and how it remains the same.

Register here to see Lisa Miles  speak

ONLY 9 Days to go until our Annual PRSA-MD Chesapeake Conference.

Find out more about our Hardship Package and Smile and Save special and read all about our Morning Keynote!

And the Finalists for the 2010 PRSA-MD Best in MD Awards Are…

June 7, 2010

We’re so excited to announce the finalists for the 2010 Best in MD Awards! We’ve had some excellent entries this year, and the competition was tough, but here is who’s still in the running:

2010 Best in MD Awards Finalists

A. Bright Idea
Anne Arundel Medical Center
Barb Clapp Advertising and Marketing, LLC
CareFirst Blue Cross BlueShield
Crosby Marketing
Devaney & Associates, Inc.
Himmelrich PR
idfive
IWIF Workers’ Compensation Insurance
Maryland Lottery
Mayes Communications Inc. & Strategic Design Studio
Northrop Grumman Electronic Systems
Notre Dame Preparatory School
Sky Design LLC
Weber Shandwick

Of these finalists, two will be the recipients of the most coveted prizes: Best of Show and Best Theme.

This year’s presentation will take place as a luncheon during the 33rd Annual Chesapeake Conference. Will your agency/company receive one of these top prizes? Register for the Chessie conference now to find out. Follow us on twitter at #chessie10.

We’ve assembled some of the best speakers in the industry who can’t wait to impart their knowledge on hot topics such as social media, ROI/measurement, SEO, and more.

Full-day Chessie registrants will also receive a ticket to the awards luncheon, which will include a compelling presentation from the keynote speaker, Lisa A. Shenkle, President of VERB! Communications, that you don’t want to miss. If you don’t have time to attend the conference, remember that you can purchase Best in MD luncheon tickets separately. See you at the 2010 Best in MD Awards!


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