Archive for October 2009

And the Winners Are…

October 20, 2009

The winners of the 2009 Best in Maryland Awards competition were announced during the 32nd Annual Maryland Chesapeake Conference, held Oct. 6 at the Sheraton Baltimore North in Towson. The chapter awards recognize outstanding achievement in public relations using classic and new media. In all, 43 awards were presented, including the Best in Show Award, which honored Sandy Hillman Communications for the entry titled “2008 World Series of Poker.”

Lifetime Achievement Award

A highlight during the awards ceremony included the 2009 Lifetime Achievement Award. This prestigious award was presented to Harry Bosk, APR, principal at Bosk Communications and director of PR and marketing at the Center for Integrative Medicine, UM School of Medicine, for exhibiting extraordinary achievement and outstanding leadership in the field of public relations throughout his career.

New Professional of the Year Award

Congratulations are in order for Katie Mercado, of A. Bright Idea, who was honored with the New Professional of the Year Award. Katie won the award for consistently demonstrating an understanding of the principles of PR; effectively supporting her company’s communications objectives; demonstrating ethical behavior in accordance with the PRSA Code of Ethics; and exhibiting conduct consistent with the highest standards of professionalism when dealing with clients and colleagues at all levels of her organization.


“On behalf of the entire chapter, I wish to congratulate all the award winners,” said Erika Murray, PRSA-Maryland Chapter President, during the awards ceremony. “The caliber of work that was submitted for awards was truly inspiring and deserving of public recognition.”

Chessie Press

October 15, 2009

The latest press from 2009’s Chesapeake Conference includes:

Chessie 09 a Hit!

October 8, 2009

The 2009 Chesapeake Conference and Best in Maryland Awards on Tuesday, October 6 was a great day of learning, networking, connecting, and planning. It was a jam-packed day of multiple same-time sessions, covering topics including Twitter and PR, How to Get Big Agency Results from a Small Shop, Defending Corporate Reputation in the Age of Social Media, and Networking with New Media, among many others.

A keynote speech by Sandy Hillman of Sandy Hillman Communications started the day off – sessions by Jeff Davis, David Warschawski, Dave Imre and his panel, Bill Atkinson, Peggy Hoffman, and Dave Harrison, among others, followed. At lunch, the Best in Maryland Awards were announced and given out – congratulations to all the winners, incluging Best in Show winner Sandy Hillman Communications for their work on the 39th Annual World Series of Poker.

Overall, attendees had glowing feedback – some even calling it “the best conference I’ve been to since 1999!”. Many others raved about the Learning Journal given out instead of the usual binder and bag. The day was packed with learning and networking opportunities – including the happy hour after the sessions were over.

There were a few reporters in attandance for the Speed Pitching sessions, including Liz Farmer (who brought a photographer!) from The Daily Record.

Want to attend the Conference after the fact? Follow up on via the Conference’s Twitter stream under #Chessie09.

Need to Protect Your Reputation?

October 2, 2009

With social networking sites such as Facebook and MySpace, YouTube, blogs and Twitter, critics have an array of tools at their fingertips to launch attacks. Corporations have never been more vulnerable to attacks that can spread instantly throughout cyberspace as they are today. (Wonder how – read Jennifer Gehrt’s post “Responding to a Brand Attack” for one story and Tom Chapman’s post in Social Media Today – “Protecting your brand against negative buzz” for another.)

Today’s reputation management requires relentless attention to online communities, since anyone can offer their opinion on your company to people around the world in a matter of seconds.

Join Bill Atkinson, vice president of Weber Shandwick’s Baltimore office, as he offers tips and suggestions on how to protect and defend your company’s reputation in his seminar at Tuesday’s Chesapeake Conference, Defending Corporate Reputation in the Age of Social Media. Learn how to prepare for attacks and even how to launch counter attacks.

Test Your Story

October 2, 2009

With the Chessie Conference only a few days away, attendees hopefully are fine-tuning their story ideas in preparation for the Speed Pitching Session, which is scheduled from 3:00 p.m. to 3:50 p.m. Don’t miss this opportunity to pitch your story idea face-to-face with reporters, editors and producers.

This year, the journalists participating in our Speed Pitching session are:

Julie Scharper, Baltimore Sun, Community Coordinator, Maryland News

Rob Terry, Baltimore Business Journal, associate editor/Web editor

Liz Farmer, The Daily Record, reporter

Dave McHugh, WMAR, producer of “Good Morning Maryland”

For great tips on successful story pitching, see the blog entry “How to Pitch Your Story,” dated 9/17.

Hello, Michael J. Fox

October 1, 2009

A pro in the field, David Warschawski shares his approach to innovations in technology in the age of transforming traditions in the PR world. Twitter? FaceBook? LinkedIn? For technologies that didn’t even exist five years ago, they have certainly changed the face of today’s public relations climate.

With his self-named agency, Warschawski, David continues to lead clients to success in areas such as branding, marketing and public relations – in many cases, using new technologies to do so.

Knowing consumer trends are changing, David provides his insider tips for staying ahead of the curve and providing service and results above and beyond for clients in his seminar at Tuesday’s Chesapeake Conference, New Technologies: Back to the Future.