The Speaker Line up and Program Details are in!

June 17th is fast approaching, and before you know it, the 33rd Annual Chesapeake Conference will be here. During the conference you will learn from industry leaders on the essentials needed to sail into the new decade of public relations.

Set your alarm clock and have ready your cup of Joe! You will not want to miss technology entrepreneur Dave Troy when he delivers the morning keynote where he will talk about the inspirational and creative efforts put forth by public/private organizations to could bring Google’s ultra high-speed Internet trial to Baltimore. Dave is one of the principal players working with Baltimore’s Google Czar Tom Loveland. Dave will share with attendees Baltimore’s PR, social media, and buzz strategies, lessons learned, why Baltimore is a good fit for Google Fiber, and when Google will reveal its decision.

After your much enjoyed lunch and the Best in Maryland Awards program, we will kick off the second half of the conference with our local Emmy Award winner Lisa A. Shenkle, president of VERB! Communications and board member for Sail Baltimore. As the afternoon keynote speaker, Lisa will describe how the art and skills of public relations help her navigate political landmines and sensitivities associated with international ships visiting the Port of Baltimore. Discover how she overcomes challenges in scheduling press events, gains permission to get the media on board visiting vessels, and engages all parties for the greater mission of establishing goodwill between our country and others.

Breakout sessions include:
• How Media Fragmentation is making it harder (and easier) than ever to reach your targets
• Putting SEO to work: Writing with search engines in mind
• Red flags of social media: A legal perspective
• Great marketing ROI for a lousy economy
• Writing for the web and social media
• Media ethics
• PR measurement
• APR roundtable discussion
• How not to pitch the media roundtable discussion

See full line up here.

Don’t miss the boat, register today for the Chesapeake Conference and Best In Maryland Awards on June 17 at the Sheraton Baltimore North Hotel in Towson.

Online registration and downloadable forms now available.

Follow our official twitter hashtag, #Chessie10 for updates, and check back at our More Than PR Basics blog for our series of discussions leading us up to the 33rd Annual Chessie Conference.

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