Archive for September 2010

First Fall Writing Series Session – 10 Tips for Honing an Essential PR Skill

September 30, 2010

On Thursday, September 23, Jean Miskimon, APR, of {JeanInk} presented “10 Tips for Honing an Essential PR skill” to attendees of our first Fall Writing Series session.

As  Jean said, “strong writing matters”. However, “very few PR professionals can write well” – welcome to the “dirty little secret of PR”! Here are Jean’s tips for honing your writing, an undoubtedly essential PR skill:

  1. Create an outline
  2. Take your time – time to think, and time for rough drafts
  3. Editing is key (Read it backwards! You’ll catch more errors.)
  4. Be concise (Seldom use more than 17 words per sentence.)
  5. Consider the audience (WIIFM – What’s in it for me)
  6. Remember the basics (spelling, facts and attribution)
  7. Avoid common mistakes (punctuation, grammar and the usuals: its vs. it’s, too/two/to, etc.)
  8. Study good writers
  9. Know that all writers struggle
  10. Utilize writing resources (Jean posted her link of fabulous resources on her website – check out the 25 writers you should follow on Twitter!)

This was a great session, and a wonderful beginning to our Fall Writing Series! Be sure to register for Writing for SEO on Oct. 7 and Writing for Blogging on Nov. 18.

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#NewTwitter

September 28, 2010

 Have you tried the New Twitter? While it’s slated to become active as a preview over the next several weeks, you are able to toggle between the two versions until the New Twitter becomes, well, Twitter.

What does the New Twitter have that Old Twitter doesn’t? The list includes @mentions, retweets, searches, and lists above your timeline on the left of the screen, and Twitter partnerships with DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog and YouTube that allow you to embed photos and videos.

In addition, additional info is shown when you click a Tweet, including @replies, other Tweets by that same user and a map of where a geotagged Tweet was sent from. Plus, a mini profile pops up when you click a @username so you don’t have to navigate away from the page.

Here’s what people have to say:

What do you have to say? Are you looking forward to the #NewTwitter?

Removing APR Requirement for National PRSA Board Positions – For or Against?

September 28, 2010

There has been alot of chatter lately about the bid to remove the APR requirement for Board positions on the PRSA National level. There are strong arguments for both sides. Personally, I’m against removing the requirement (you can read my reasons at my response to the discussion on the PRSA National LinkedIn Discussion group page). However, below are the main points for each side of this debate.

Arguments to Keep the Requirement

  • APR is a standard for our profession
  • Shows commitment to the profession and to PRSA
  • How can we expect others to respect the APR if PRSA doesn’t?
  • PR professionals enter the field from many areas – the APR ensures common knowledge
  • Standard test similar to CPA exam and similar
  • It is NOT a barrier to entry – minimal time requirement

Arguments to Remove the Requirement

  • Barrier to entry
  • APR does not guarantee leadership
  • PRSA has many strong leaders, many of whom do not have their APR
  • Only small percentage of PRSA members have their APR

The PRSA Northeast District presents an argument for and against (kind like of a “He Said, She Said”) on their blog. Since this is sure to be a hot topic at the PRSA National Assembly on October 16, where do you stand? Are you For or Against removing the requirement for only APRs to hold Board positions on the national PRSA level?