Ethics Moment – VNRs

Your company is introducing a new product. As part of the promotional campaign, your job in communications is to produce a video news release (VNR) for distribution to TV news programs, YouTube and other social media vehicles.

How do you ensure that the VNR does not give a false perception of being produced by a news reporter?

Guidance — Professional Standard 13 Video News Releases

Fully disclose who produced and paid for the VNR, and include contact information in both digital material and the accompanying script. Encourage those using the video clips to clearly identify the VNR source.

Explore posts in the same categories: Ethics


You can comment below, or link to this permanent URL from your own site.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: