Archive for November 2010

Value of Negative Publicity?

November 12, 2010

Have you seen the October 29 article in The New York Times Magazine online that essentially said that negative publicity is good? Gary McCormick, APR, Fellow PRSA, had a letter to the editor of The New York Times Magazine published online Friday November 12 (the letter will be published in the print edition on Sunday November 14) refuting some of the points of the Times Magazines’s article  on the potential value of negative publicity.

 What do you think? Weigh in!

Here is the link to the online edition of the letter: http://www.nytimes.com/2010/11/14/magazine/14Letters-t-GOODNEWSBADN_LETTERS.html?ref=magazine

And here is a link to the letter from PRSA’s Newsroom: http://media.prsa.org/article_display.cfm?article_id=1839

And finally, here is a tweet from the @PRSA Twitter account that you can share:

RT @PRSA #PRSA letter to the editor of @nytimes mag on negative publicity by @GaryMac865 http://bit.ly/c8wZAs What is your opinion?

As Chapter Presidents, we wanted to send this to you today so you are aware of PRSA’s advocacy efforts on a national level, and also so that you may inform your Chapter Board members and Chapter members of this exciting PRSA news.

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Twitter is Posting Ads on Our Individual Streams

November 11, 2010

Starting on November 1, Twitter began posting ads on individual users’ Twitter streams. While Promotional Tweets at the topf of searches have been available, the new Twitter stream ad would appear in a user’s Twitter stream regardless of whether they follow that advertiser or search for anything on Twitter. Ads will be places based on who the users follower (both people and products).  Initially, these ads will be rolled out only to those users of HootSuite.

What do you think? Do you see the ads as an invasion?

Ethics Moment – Event Theme

November 11, 2010

Your company is planning its annual recognition program. Your charge is to develop a theme for the event, which will kick off a year-long internal communications campaign. In a brainstorming session, several words pop out as capturing the spirit management hopes to achieve. You start researching these words on the Internet to get ideas and find exactly the theme you’re looking for in an annual report of a nonprofit association.

How can you use this theme?

Guidance — Disclosure of Information

Obtain permission from the nonprofit association to use the theme, or it cannot be used.