Archive for March 2011

Ethics Moment – Pay to Play

March 28, 2011

You are a freelance writer. A statewide travel magazine contracts you to do an article about an Amish area in your state. You and your family are invited to spend a weekend in the Amish area to experience accommodations, restaurants, retail stores and other attractions for your article. All expenses will be paid by the local chamber of commerce.

How can you accept this writing assignment?

Guidance — Professional Standard 9 Pay to Play

One option is to pay for all your expenses for this weekend trip. Another option, if you and your family receive free or reduced prices for this weekend trip, is to include this information in your article. This protects your independence and integrity as a journalist.

A Publicist’s Nightmare – Charlie Sheen

March 14, 2011

Charlie Sheen has imploded. He has ranted and raved, and he’s been fired. What are your favorite Sheen sound bites?

How about, “I’m on a drug. It’s called Charlie Sheen.” Or possibly “…tiger blood and Adonis DNA,” or “You’re dealing with a Vatican assassin.”

If you were his publicist, what would you have done? Share your thoughts and comments with us!

Ethics Moment – Online Practices

March 14, 2011

You work in the public relations department of a manufacturer of baby care products. You are in charge of publicizing a new product for diaper rash. In your research, you find that new moms like to blog because they can connect with other moms at their convenience from home. There are five major mommy blogs nationwide. A major strategy in your campaign is to communicate about your product through these blogs.

How do you ethically participate in these blogs?

Guidance — Professional Standard 8 Deceptive Online Practices and Misrepresentation

Participate in the blogs by clearly identifying who you are and represent. Do not engage in or encourage the practice of misrepresenting organizations or individuals through the use of the blogs, viral marketing, social media and/or anonymous Internet postings.