Archive for April 2011

Ethics Moment – Knowledge Disclosure

April 11, 2011

You have worked for three years as a communication specialist in the communications department of a major bank. You recently lost your job because of a company downsizing. You are preparing for a job interview with a major public relations firm that has two major banks as clients. You want to present the campaigns you worked on for your recent employer in your interview. Your immediate supervisor at the bank led the campaign.

How do you explain your role in the campaign in the interview?

Guidance – Professional Standard 10 Inflating Resumes, Credentials and Capabilities

Describe the work you did on a project in clear, simple, truthful language. It is unethical to claim total credit for work done by a group of individuals, subcontractors and vendors.

Social Media: 214 Million Results, But Do You Have The Answers You Need?

April 8, 2011

If you Google the term “social media,” you will get approximately 214 million results. Even if you enter a more specific search term like “social media resources,” you still get approximately 57 million results.

Q: How can we quickly and easily determine which of the sites within these searches are both useful and accurate?

A: You ask the people who live and breathe social media every day.

Are you actively using social media? If so, what resources would you recommend to fellow PRSA members? There is no right or wrong answer. However, chances are if you found it helpful in the past, it may be helpful to someone else in the future.

Take a look at this site and let me know what you think. Don’t forget to post your list of recommended resources.

The Social Media Examiner, a “free online magazine designed to help businesses discover how to best use social media tools like Facebook, Twitter and LinkedIn to find leads, increase sales and generate brand awareness.” Signing up for the Free Subscription allows you to receive posts via email. After signing up, click on Getting Started for helpful social media resources.

Kiara Hughes is a Communications Specialist at Miles & Stockbridge P.C. She is also a member of the Communications Committee, Public Relations Society of America (PRSA), Maryland Chapter.

Opinions and conclusions in this post are solely those of the author unless otherwise indicated. The author has provided the links referenced above for information purposes only and by doing so, does not adopt or incorporate the contents.