Archive for May 2011

PRSA Maryland Wants to Hear From You!

May 24, 2011

It is our goal to address topics that are both timely and important to our readers. If you have an idea you would like us to consider, please email your suggestions to Kiara Hughes at

You can submit suggestions for any of the following categories:

Kiara Hughes is a Communications Specialist at Miles & Stockbridge P.C. She is also a member of the Communications Committee, Public Relations Society of America (PRSA), Maryland Chapter.

Opinions and conclusions in this post are solely those of the author unless otherwise indicated. The author has provided the links referenced above for information purposes only and by doing so, does not adopt or incorporate the contents.

LinkedIn – Additional Tips

May 22, 2011

Did you attend PRSA-MD’s session on LinkedIn with Fran Simon? If you did, you’ll remember that the session was so lively that we ran out of time! Fran wanted to share some of the additional tips she had planned on discussing. Here you go – enjoy!

  1. You must have a keyword-rich, interesting and remarkable profile.
  2. Claim your vanity URL.
  3. Ummm… This is SOCIAL media- make your profile PUBLIC and accessible!
  4. Increase your connections. Make it a goal to add more each week.
  5. Join 50 Groups, set up notifications so they come to your email, and READ and comment on them.
  6. Create your Company Profile, add your products and services, post jobs, and ask employees to use the official company name so they show up as employees.
  7. LinkedIn allows you to add links on your profile to your website, blog, and other sites. Use them, and name the links appropriately.
  8. Update you status often. If it makes it easier, link your Twitter account to LinkedIn or use Sharaholic, HootSuite,Sesmic Desktop, or Tweetdeck to post on LinkedIn and Twitter at the same time. Time saver!
  9. Make friends with social media “Power Tools” like Sharaholic, HootSuite,Sesmic Desktop, or Tweetdeck (and others) to make power-posting possible.
  10. You have a smartphone… Use it! Put the LinkedIn app on your iPhone, BB, or Android and use downtime (standing in lines is my fav) to post.
  11. The final “DUH!” Tip: Publicize your personal and company LI presences on your site, on print materials, on other social media sites, and on your forehead, if all else fails!

Want more? There are two more slides of tips in the bonus material in the presentation at

Googlegate. Thoughts?

May 22, 2011

Googlegate. You know the story. The allegation is that Facebook hired PR firm Burson-Marsteller to pitch articles to newspapers describing Google’s privacy violations. Both parties involved released statements saying it wasn’t meant to be a smear campaign.


Be a part of the 34th Annual Mid-Atlantic Chesapeake (Chessie) Conference —literally!

May 10, 2011

This year, our theme is The New Face of PR: strategizing connectivity, innovation, and integration. 

This year’s event will include sessions that talk about how to strategize, innovate, and integrate social media tools to create a successful communications program that leverages the connectivity of social and traditional media. 

Help us create the image of the new face of PR!  Send us your social media profile photos (i.e. Twitter, LinkedIn, Facebook, et al) to, and we will include them in a beautiful mosaic that will be on our “save the date” postcard as well as all other conference materials. 

How exciting would it be to pick out your profile photo in PRSA-MD conference materials?  Which one do you choose — Twitter, LinkedIn, or Facebook?  It’s your choice, but don’t delay — make sure you’re a part of the event!  Send your profile pic to by Friday May 27. 

Speakers: if you’d like to present on these topics (i.e. measurement, integration, the 24/7 news cycle, strategic planning, and more) at Chessie, we’d love to hear from you.  Send your profile pic and your RFP to by Friday May 27! 

Still to come: more exciting information about this year’s conference.  Stay tuned!

Ethics Moment: Claims and Endorsements

May 9, 2011

You are the communications director for a nonprofit organization. The purpose of the organization is to promote recycling. Your board of trustees wants to issue a “Green Seal of Approval” to companies and organizations that recycle.

What counsel do you provide about this idea?

Guidance — Professional Standard 12 Questionable Environmental Claims and Endorsements (Greenwashing)

Encourage your board to develop a clear definition of the “Seal of Approval” to educate the public about the purpose behind this recognition. Set up a transparent process for review, and identify an objective panel to evaluate the recycling program of an organization and to award the “Seal of Approval.”