Ethics Moment: Claims and Endorsements

You are the communications director for a nonprofit organization. The purpose of the organization is to promote recycling. Your board of trustees wants to issue a “Green Seal of Approval” to companies and organizations that recycle.

What counsel do you provide about this idea?

Guidance — Professional Standard 12 Questionable Environmental Claims and Endorsements (Greenwashing)

Encourage your board to develop a clear definition of the “Seal of Approval” to educate the public about the purpose behind this recognition. Set up a transparent process for review, and identify an objective panel to evaluate the recycling program of an organization and to award the “Seal of Approval.”

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