Archive for October 2011

There’s a First Time for Everything

October 27, 2011

For the first time (in recent history or that anyone can recall), the PRSA Maryland, National Capital, and Central Chesapeake Chapters have teamed up to put on a regional conference!  After a bit of a rough (and late!) start, we finally got the 2011 PRSA Mid-Atlantic Chesapeake Conference Planning Committee going.  

Representatives from all three chapters have worked tirelessly all year to brainstorm session topics, locate relevant speakers, find sponsorships, develop conference collateral, and then promote the darned thing!  All the while, we have had great fun forming relationships, networking, gaining valuable experience, and bonding in an energetic, collegial environment. 

It has been a really wonderful time working with all three chapters.  We’re looking forward to enjoying the conference next week!

There’s still time to register for this year’s conference.  Go to http://www.prsamd.org/news/events2011/nov11program.htm.  Seating is limited and tickets are going fast, so hurry!  

And we’re going to keep building on this momentum.  If you would like to get in on this synergistic, collaborative effort to plan next year’s conference, please don’t hesitate to e-mail Peggy at phoffman@marinermanagement.com.

Integrate a “Smarter” Strategy into Your Campaign

October 20, 2011

According to Affinity Research, 42 percent of all adults own a smartphone, and 15 percent (or more than 34 million consumers) plan to purchase one in the next six months.  Of both sexes, slightly more men own these devices than women (54 percent versus 46 percent). 

“Millenials are the most likely generation to own these types of mobile devices – 28 percent are more likely to own a smartphone than the average American adult. 

• 54 percent – or more than 25 million Millennials – currently own a smartphone, and 18 percent plan to purchase one within the next six months.

• 63 percent of Millennials use their smartphones at work, while 95 percent report that they are the sole users of the device. 

• Millennials who have graduated college are 23 percent more likely to own a smartphone than others in their generation.” 

Smartphones are definitely the wave of the future.  More and more, consumers are using them to access the latest news, social media, shop, and take advantage of mobile marketing deals. 

Valerie Lambert of Bilou Enterprises will share her insights into the latest information and statistics with smartphone technology at the upcoming PRSA Mid-Atlantic Chesapeake Conference.  Join her on Nov. 3 at the Four Points by Sheraton BWI Airport as she engages session participants with real-time interaction to demonstrate the variety of ways PR pros can utilize smartphone technology.

2011 PRSA Mid-Atlantic Chesapeake Conference Keynote: Yolanda Caraway, President/CEO of The Caraway Group

October 13, 2011

With a career in public affairs, strategic communications, and political management spanning 25 years, President and CEO Yolanda Caraway has a proven track record of excellence that has made the agency a success.  

The Caraway Group has worked with major clients like Microsoft Corp., MGM MIRAGE, Bristol Myers Squibb, MCI, Mitsubishi, and Texaco.  As one of the nation’s top political strategists, Yolanda’s extensive work for the Democratic National Committee and with major political campaigns has produced relationships with elite influencers and decision makers.  Through these associations she has counseled government and nonprofit agencies such as the Congressional Black Caucus Foundation, the Congressional Hispanic Caucus Institute, U.S. Dept. of Commerce, Center for American Progress, NATO 50th Anniversary Summit, and the Martin Luther King Jr. National Memorial Foundation Project.

 Our theme for this year is The New Face of PR: Strategizing Connectivity, Innovation, and Integration.  Ms. Caraway will address how the industry is managing the ever-changing landscape of social media and what that means for communications professionals.

It’s All About Strategizing Connectivity, Innovation, and Integration…

October 3, 2011

This year’s theme is The New Face of PR: Strategizing Connectivity, Innovation, and Integration.  We chose this theme because, with the advent of social media over the last several years, PR has changed a lot.  We are no longer concentrating on media relations and producing press kits and press releases.  There is a whole other world out there! 

Engagement with online communities is the key.  Rather than burying their heads in the sand and hoping it’s just a phase, the most successful PR pros have fully embraced this new way of communicating and have found new and interesting ways to integrate these mediums into their campaigns to achieve spectacular results. 

If you’re still not sold on the importance of integrating social media, just look at these quick facts:

  • 78% of consumers conduct product research online
  • 41% of B2B companies have acquired a customer through Facebook
  • Social sites are the #1 source for product information
  • 91% of e-mail users have opted out of company lists they previously subscribed to
  • 2/3 of the country is on the “Do NOT Call” list

— Integrating Social Media into Your Marketing Mix by Michael Brenner Sr. Director, Integrating Marketing SAP

Many of our session topics support the theme of integrating the traditional forms of media with the new forms of media in innovative ways.  Join us on Nov. 3 at the BWI Four Points Sheraton for this awesome regional conference!  Register now at prsamd.org!   Follow the conversation using hashtag #Chessie11.