Archive for October 2012

Missed the PRSA International Conference? No Worries—Another Conference Awaits!

October 22, 2012

by Jackie Allder, Chessie Planning Committee

So, did you make it to the PRSA International Conference last week?  I would loved to have attended this year’s event in San Francisco, but my schedule didn’t work out (and I’m not sure my budget could’ve handled the cross-country trip either).  Although PRSA’s International Conference is over, there’s still a chance to hear tips, tricks, and PR’s best practices from pros in the industry this year. 

On November 8, the Maryland Chapter is partnering with several other Mid-Atlantic District chapters (National Capital Chapter, Central Pennsylvania Chapter, Central Chesapeake Chapter, and the Blue Ridge Chapter) to host the Mid-Atlantic District Chesapeake Conference (also known as Chessie). 

New for this year’s conference is three tracks to choose from — Strategic Business and Leadership, PR Essentials, and Social Media — and more than a dozen local members are presenting on everything from creating a strategic communications plan to networking effectively.

For example, you can join Barbara Haupt and Elissa Leif of MiniMatters for a discussion about the wild world of web videos, or find out how to manage the client/agency relationship with Robert Udowitz and Steve Drake of RFP Associates.

You’ll  also hear from members Rachel DiCaro Metscher, Erica Pierson, Sabrina Kidwai, Margie Newman, Veronica Brown, Amy Lestition, Rebecca Andersen, APR, Dana Vickers Shelley, and Tiffany Thomas Smith, among many others. 

Additionally, #Chessie12 features keynote speaker Amy S. Mitchell from the Pew Research Center’s Project for Excellence in Journalism. And because this year’s event is sponsored by chapters around the region, it’s a great opportunity to network with PRSA peers you might not see that often, especially during the post-conference happy hour. 

So #Chessie12 has a dozen sessions, an awesome keynote speaker, and a networking happy hour.  It’s local (hosted at the Four Points Sheraton BWI in Baltimore, MD) and costs less than $200 to attend if you’re a PRSA member and you register by November 1.  

Don’t let this one pass you by…visit http://www.prsamd.org/news/events2012/nov12.htm, download the program, and register today!

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4 Reasons to Register for the 2012 PRSA Mid-Atlantic District Chesapeake Conference Today!

October 5, 2012

Wanna know why you should register now for the PRSA Mid-Atlantic District Chesapeake (#Chessie12) Conference?

4. Clear Your Schedule!

By registering early, you can block the day out on your calendar, eliminating the possibility that one of your colleagues will schedule an important meeting with you that day.

3. Get a Jumpstart on Your Networking!

Research the presenters and keynote speaker in advance so you know who you want to meet at the conference.  Gotta capitalize on that investment!

2. Formulate Your Plan of Attack!

Read over the agenda and figure out which sessions you’d like to attend.  You can choose to participate in all the sessions in one of the three tracks (PR Essentials, Social Media, and Strategic Business/Leadership) or mix and match from the 12 seminars.  Make sure to mark your calendar to arrive early at the conference for the networking breakfast and stay for the happy hour as well!

1. Save Some $$$ (and guarantee your spot)!

That’s right — the No. 1 reason to sign up today is to take advantage of the early bird discount and save, save, save!  Also, don’t let anyone take your spot because space is limited!