Archive for the ‘Registration’ category

4 Reasons to Register for the 2012 PRSA Mid-Atlantic District Chesapeake Conference Today!

October 5, 2012

Wanna know why you should register now for the PRSA Mid-Atlantic District Chesapeake (#Chessie12) Conference?

4. Clear Your Schedule!

By registering early, you can block the day out on your calendar, eliminating the possibility that one of your colleagues will schedule an important meeting with you that day.

3. Get a Jumpstart on Your Networking!

Research the presenters and keynote speaker in advance so you know who you want to meet at the conference.  Gotta capitalize on that investment!

2. Formulate Your Plan of Attack!

Read over the agenda and figure out which sessions you’d like to attend.  You can choose to participate in all the sessions in one of the three tracks (PR Essentials, Social Media, and Strategic Business/Leadership) or mix and match from the 12 seminars.  Make sure to mark your calendar to arrive early at the conference for the networking breakfast and stay for the happy hour as well!

1. Save Some $$$ (and guarantee your spot)!

That’s right — the No. 1 reason to sign up today is to take advantage of the early bird discount and save, save, save!  Also, don’t let anyone take your spot because space is limited!

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It Was a Good Ride…

July 6, 2010

We had an exciting time this year at the 2010 Chessie Conference #chessie10.  This year’s theme was 2010: Launching a New Decade of Excellence.  We had excellent speakers this year who willingly shared their insights into some of the most pressing and relevant topics in PR today.  

We’d like to thank all our speakers for dedicating their time and expertise for our collective benefit for one day.  We’d also like to thank our morning keynote speaker, technology entrepreneur Dave Troy, as well as our luncheon keynote speaker, Lisa A Shenkle, President of Verb! Communications.  They both gave very enlightening presentations on their creative efforts to publicize the City of Baltimore and make the case for doing business here. 

During the event, Stockfield Photography took lots of photos while we were learning, sharing, and having fun at the happy hour.  If you’d like to order high res versions, you can contact him directly

Didn’t take copious notes during the conference?  The 2010 Chessie session handouts are still available for you to view on our website.

Time is almost up…

June 16, 2010

Last day to register for the 33rd Annual PRSA-MD Chesapeake Conference. Plan to be a part of the chapter’s largest networking and educational event of the year. Check out the exciting speakers and sessions. Hope to see you tomorrow morning.

Biggest bang for your buck or SEO techniques – which will it be?

June 14, 2010

Will you walk away from Thursday’s Chesapeake Conference with tips and best practices that will help you focus your time, money and energy on ensuring you’re getting the biggest bang for your buck, or is it becoming all too evident how important SEO has become and you want to learn SEO techniques?

Either way, you won’t want to miss either of these breakout sessions, both of which start at 2:15 p.m.

“Great Marketing ROI in a Lousy Economy” with David Warschawski.

Who is David Warschawski?

David is CEO & Founder of Warschawski, which has been named “Small Agency of the Year” and one of the top 20 “Best Agencies to Work For” in the U.S.   Over the last 10 years alone, Warschawski has won more than 200 industry awards for its work. 

In 2007, PR Week selected David to its prestigious “40 Under 40” list.  He has been asked to provide expert commentary for media outlets including CNBC and National Public Radio (NPR).  Most recently, David co-authored the book, “Building Customer Relationships Through Public Relations,” published by Aspatore Books.  David also has served as a judge for the PR profession’s highest awards, the Silver Anvil and the Sabre Awards.

What will you learn?

Learn how to capitalize on great marketing opportunities present during a down economy. David will share best practices and cover real-world case studies for campaigns that generated powerful ROI on limited budgets. He will also share tips on where to focus your time, money, and energy to ensure you are getting the biggest bang for your buck. David will also cover how to properly use social media in marketing initiatives so that organizations can generate ROI and how social media can be used as a marketing/PR tool to generate ROI.

Writing with Search Engines in Mind: Putting SEO to work with Jiyan Wei.

Who is Jiyan Wei?

Jiyan, Director of Product Management at Vocus, drives product platform strategy and roadmap execution for PRWeb.  In addition, he supports strategic business planning, partnerships, and marketing/sales. He currently sits on the vendor council for the Society for New Communications Research (SNCR) and maintains a blog, New Influencer (www.newinfluencer.com), where he writes about media and technology.

Jiyan is a thought-leader and has spoken at numerous events, such as: PubCon Las Vegas, SMX East, New Media Institute, and many more. He has also contributed to the likes of PR Tactics, Visibility Magazine, and Social Media Portal.

What will you learn?

As search engines continue to grow as an authoritative source of information, the need to optimize content for search has become increasingly important. PR professionals can use Search Engine Optimization (SEO) techniques to boost rankings of their articles and communicate more effectively with their audiences. Learn how to decide whether or not you should write a press release aimed at people or search engines, what signals search engines look for, and why SEO is important for PR professionals.

Don’t miss either of these two breakout sessions – or any of the others planned throughout the day! Register today for Thursday’s Chesapeake Conference.

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Have you registered yet? You won’t want to miss…

June 10, 2010

If you haven’t registered to attend the 33rd Annual PRSA-Maryland Annual Chesapeake Conference, now is the time. This event boasts a dazzling array of speakers who will bestow many gems of wisdom you can use to sharpen your skills as a professional communicator. Here’s a taste of what’s to come:

Writing for the web and social media

Marci DeVries, owner of MDV Interactive, and David Harrison, owner of Harrison Communications, will lead an interactive session on writing for new media. Writing for new media is different than writing for traditional media. Learn the secrets to writing compelling content for Twitter, Facebook, blogs, pitches, and more.  Discover how and why messages spread virally on social media platforms and gain an overview of how people are consuming news and information via the web. This information-packed session will give you ready-to-use tips to help raise your message above the information clutter.

Visit Marci DeVries’ website at www.mdvinteractive.com.

Visit David Harrison’s website at www.harrisoncommunications.net.

Register here to see David Harrison & Marci Devries speak

Social media law 101:  A legal perspective for communicators

Bradley S. Shear, ESQ., managing partner and founder of the Law Office of Bradley S. Shear, LLC has the perfect combination of expertise to make sure it is smooth sailing when communicating in the digital world. Get clear insight into the basics of what is or isn’t legal when crafting messages for use on social media platforms. In his 50-minute primer, you will learn what communicators need to know to avoid legal issues unique to social media.

To learn more about Bradley Shear’s practice you can fan him on Facebook, follow him on Twitter, or visit his firm’s Web site.

Register here to see Bradley S. Shear, ESQ speak

Time management strategies for social media activities

Steve Radick, associate for Booz Allen Hamilton, social media and government 2.0 practice

As social media continues to grow, so do the concerns about time management and measurement of tactics related to this new platform. Booz Allen Hamilton’s own social media strategist, Steve Radick, will focus on the people and processes of social media and how they truly determine the success of strategy. With a push to understand what this new technology enables, Steve will delve into his expertise on running a team of social media experts and how he best meets the needs of clients in an efficient and effective manner. Steve was recently named one of PRNews’ 15 to Watch in 2009. He was also recently named one of the expert bloggers for AIIM’s Enterprise 2.0 Community.

You can learn more about Steve and his approach to PR and social media by visiting his blog at www.steveradick.com.

Register here to see Steve Radick speak

Find out more about our Hardship Package, Smile and Save Professional Photography special and read all about our Morning Keynote, and First Breakout Sessions.

ONLY 8 Days to go until our Annual PRSA-MD Chesapeake Conference.  Register today

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Which session will you choose?

June 9, 2010

Social media measurement, media fragmentation and how to reach your target audience, or media ethics

For our 9:00 a.m. Breakout Session you will have three choices from three exciting speakers to chose from.

Have you been struggling with measuring your social media efforts? If so, Erica Anderson is your woman.

Who is Erica Anderson?

Erica Anderson is a digital strategist and a citizen journalist, and not just any citizen journalist; she was selected to be the Washington D.C. citizen journalist for MTV’s Emmy Award-winning campaign, “Choose or Lose.”  However, her experience and expertise do not stop there – she also became a top-rated CNN iReporter in 2009 and produced a series of web videos for an MSNBC special.

She will answer the questions that a lot of us are still wondering – What is the ROI of social media?  Is there a ROI of social media?   What are some of the basic key performance indicators for your most-used social media tools?  How can you think beyond the numbers when looking at ROI? What is the real weight of smart social media?

Erica America is Erica’s personal brand. You can find her on TwitterDeliciousPosterousFlickrFacebookDIGGCNN iReportMTV THINKSlideshare and more.

Register here to see Erica Anderson speak

Or, have you struggled with media fragmentation and how to break through to reach your target audience?  If so, attend the session by Andy Malis, co-founder and president of MGH, to walk away with lessons learned.

Who is Andy Malis?

Andy Malis is co-founder and president of MGH, Inc., a full-service marketing communications firm headquartered in Maryland.

MGH maintains a diverse client base spanning multiple industries.  Clients include Papa John’s Pizza,, Texas Instruments, The American Psychological Association, Towson University, University of Maryland University College, Ocean City Maryland, Suburban Hospital, The National Aquarium and Smyth Jewelers.

Andy is a frequent speaker and writer on marketing, and was recently named one of The Daily Record’s 60 Most Influential Marylanders. He currently serves on the board of directors for Northwest Hospital Center and Business Volunteers Unlimited Maryland.

The competition for your target’s attention has never been tougher, and it’s only going to get crazier!  The rapid escalation of media fragmentation has made it nearly impossible to quickly break through and get your message out. Or has it?  Andy will survey the current media landscape, allowing you to see what roles traditional media, new media, and social media play in today’s more-complex than ever communications plans.

Register here to see Andy Malis speak

Or, has your company been the victim of unethical practices by journalists? Are you wondering how the coverage balance changed, and how it is still the same?  As the teacher of media ethics at Towson University, no one is more qualified than Lisa Miles to talk about this topic.

Who is Lisa Miles?

Award-winning public relations strategist, Lisa Miles, APR, is president of Miles Public Relations, a full service public relations firm in Columbia, Maryland. She has more than 20 years of experience serving national and international clients on a wide range of communications issues. In addition, she is the 2010 President-Elect of PRSA Maryland, a member of the PRSA National Nominating Committee, and a Silver and Bronze Anvil judge. She teaches Media Ethics at Towson University as an adjunct faculty member.

Media ethics – is it oxymoron? In this day and age of 24/7 news coverage, do journalists really abide by a code of media ethics? How does the coverage balance compare to situations in past years, and how does it fit into some of the traditional communications models? Join Lisa Miles, APR, and adjunct faculty member of Towson University’s Mass Communications program, to discuss how the process has changed – and how it remains the same.

Register here to see Lisa Miles  speak

ONLY 9 Days to go until our Annual PRSA-MD Chesapeake Conference.

Find out more about our Hardship Package and Smile and Save special and read all about our Morning Keynote!

Ten Days to go

June 8, 2010
Google Bus on the streets of Baltimore
Image by Joel Mark Witt via Flickr

Ten days from now we will be hearing from our Morning Keynote speaker Dave Troy.   Make sure to arrive early as you don’t want to miss this technology entrepreneur and one of the principal players working to bring Google’s planned fiber optic network to Baltimore.  Dave will map out his PR plan for luring Google to Baltimore as well as share his messaging, social media, and buzz strategies that made his message soar.  He’ll reveal how the plan is progressing, lessons he learned, why Baltimore is a good fit, and when the city will know Google’s decision.  Don’t miss this provocative presentation.

Dave Troy is one of the principal players working to bring Google’s planned fiber optic network to Baltimore. He is a leader and veteran of the Baltimore technology community, serving on numerous boards, including the Greater Baltimore Technology Council and the Chesapeake Regional Technology Council.

Dave is an entrepreneur, software developer, and community builder in Baltimore.  He is the founder of TEDxMidatlantic, a regional conference celebrating the power of ideas to transform society.  The first TEDxMidAtlantic event was held in Baltimore in November 2009 and featured over 20 speakers and 600 attendees.  He is also the founder of Baltimore Angels (an angel investment group) and Beehive Baltimore (a co-working community and workplace).

You can see Dave Troy’s Blog , and you can follow Dave Troy on Twitter

10 Days to go until our Annual PRSA-MD Chesapeake Conference – Register here

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