Archive for the ‘Social Media’ category

Personal Invite to the 2012 PRSA Mid-Atlantic District Conference

November 1, 2012

Greetings!

I’d like to personally invite you to this conference on Thursday November 8 at the BWI Four Points Sheraton. You really should come. Why? Because!

(1) You need to keep your skills sharp – Learn the latest in PR/Communication’s best practices from other DC, MD, VA pros!

(2) You love to get the inside scoop on hot industry trends and techniques!

(3) You miss catching up with colleagues you haven’t seen in awhile – Don’t miss our Happy Hour Networking Event afterwards…enjoy cocktails, see what your colleagues have been up to, make new contacts!

NEW for this year, choose from three different tracks: (1) Social Media (2) Business/Leadership (3) PR Essentials. Mix and match. No matter what career level you are in, there is something for everyone at this conference!

And, just FYI, tickets are selling pretty fast this year because we’ve got such a great lineup of speakers and topics. Don’t let someone else take your spot! Space is limited.

Register Now: http://www.prsamd.org/news/events2012/nov12-program.htm

See you there!

Nneka Jenkins
2012 Mid-Atlantic District Chesapeake Conference
Planning Committee Chair

Missed the PRSA International Conference? No Worries—Another Conference Awaits!

October 22, 2012

by Jackie Allder, Chessie Planning Committee

So, did you make it to the PRSA International Conference last week?  I would loved to have attended this year’s event in San Francisco, but my schedule didn’t work out (and I’m not sure my budget could’ve handled the cross-country trip either).  Although PRSA’s International Conference is over, there’s still a chance to hear tips, tricks, and PR’s best practices from pros in the industry this year. 

On November 8, the Maryland Chapter is partnering with several other Mid-Atlantic District chapters (National Capital Chapter, Central Pennsylvania Chapter, Central Chesapeake Chapter, and the Blue Ridge Chapter) to host the Mid-Atlantic District Chesapeake Conference (also known as Chessie). 

New for this year’s conference is three tracks to choose from — Strategic Business and Leadership, PR Essentials, and Social Media — and more than a dozen local members are presenting on everything from creating a strategic communications plan to networking effectively.

For example, you can join Barbara Haupt and Elissa Leif of MiniMatters for a discussion about the wild world of web videos, or find out how to manage the client/agency relationship with Robert Udowitz and Steve Drake of RFP Associates.

You’ll  also hear from members Rachel DiCaro Metscher, Erica Pierson, Sabrina Kidwai, Margie Newman, Veronica Brown, Amy Lestition, Rebecca Andersen, APR, Dana Vickers Shelley, and Tiffany Thomas Smith, among many others. 

Additionally, #Chessie12 features keynote speaker Amy S. Mitchell from the Pew Research Center’s Project for Excellence in Journalism. And because this year’s event is sponsored by chapters around the region, it’s a great opportunity to network with PRSA peers you might not see that often, especially during the post-conference happy hour. 

So #Chessie12 has a dozen sessions, an awesome keynote speaker, and a networking happy hour.  It’s local (hosted at the Four Points Sheraton BWI in Baltimore, MD) and costs less than $200 to attend if you’re a PRSA member and you register by November 1.  

Don’t let this one pass you by…visit http://www.prsamd.org/news/events2012/nov12.htm, download the program, and register today!

4 Reasons to Register for the 2012 PRSA Mid-Atlantic District Chesapeake Conference Today!

October 5, 2012

Wanna know why you should register now for the PRSA Mid-Atlantic District Chesapeake (#Chessie12) Conference?

4. Clear Your Schedule!

By registering early, you can block the day out on your calendar, eliminating the possibility that one of your colleagues will schedule an important meeting with you that day.

3. Get a Jumpstart on Your Networking!

Research the presenters and keynote speaker in advance so you know who you want to meet at the conference.  Gotta capitalize on that investment!

2. Formulate Your Plan of Attack!

Read over the agenda and figure out which sessions you’d like to attend.  You can choose to participate in all the sessions in one of the three tracks (PR Essentials, Social Media, and Strategic Business/Leadership) or mix and match from the 12 seminars.  Make sure to mark your calendar to arrive early at the conference for the networking breakfast and stay for the happy hour as well!

1. Save Some $$$ (and guarantee your spot)!

That’s right — the No. 1 reason to sign up today is to take advantage of the early bird discount and save, save, save!  Also, don’t let anyone take your spot because space is limited!

PRSA-MD’s Meet the Media Event

June 6, 2012
PRSA-MD June 2012 Event - Meet the Media

PRSA-MD June 2012 Event – Meet the Media

PRSA-MD’s Meet the Media Event was a success thanks to our moderator Bill Atkinson from Weber Shandwick, and panelists (shown from left to right: David London (What Weekly – @WhatWeekly), Katherine Gorman (WYPR – @kgorman), Danny Jacobs (The Daily Record –  @TDRDanny), Laura Smitherman (The Baltimore Sun – @lsmitherman), and Chris Daley (Maroon PR – @ChrisDaley43). 

There was lively discussion all around as panelists shared their insights on how to best leverage traditional media in the Social Media Age.  For the most part, all said they use social media to engage readers, encourage sharing, and drive traffic.  Some of the takeaways on how to formulate and build relationships with journalists are:

(1) Personalize Communications: Instead of just pitching via e-mail blasts, phone them (or leave a quick voicemail) to draw their attention to a story idea; make sure your story idea is the best possible fit with the beat/subject areas they are covering.  Don’t use the generic words “PRESS RELEASE” in the subject line — it’ll get ignored instantly!

(2) Treat journalists like real people.  If you’ve met or worked together before, remind them in the message so they’ll have a point of reference for who you are.  This goes a long way — especially if you’ve previously helped them out in a pinch. 

(3) Take it to the next level!  PR pros that get the best results have deep relationships with the journalists they assist.  There are many ways to raise your profile.  One suggestion made was to take reporters out to lunch.  Keep in touch by sending them a “how are you” message every once in awhile (e.g. holiday card).

The biggest lesson here is to focus on personalized, “high touch” communication and phase out or minimize the mass communication approach.  The more, the better!

Integrate a “Smarter” Strategy into Your Campaign

October 20, 2011

According to Affinity Research, 42 percent of all adults own a smartphone, and 15 percent (or more than 34 million consumers) plan to purchase one in the next six months.  Of both sexes, slightly more men own these devices than women (54 percent versus 46 percent). 

“Millenials are the most likely generation to own these types of mobile devices – 28 percent are more likely to own a smartphone than the average American adult. 

• 54 percent – or more than 25 million Millennials – currently own a smartphone, and 18 percent plan to purchase one within the next six months.

• 63 percent of Millennials use their smartphones at work, while 95 percent report that they are the sole users of the device. 

• Millennials who have graduated college are 23 percent more likely to own a smartphone than others in their generation.” 

Smartphones are definitely the wave of the future.  More and more, consumers are using them to access the latest news, social media, shop, and take advantage of mobile marketing deals. 

Valerie Lambert of Bilou Enterprises will share her insights into the latest information and statistics with smartphone technology at the upcoming PRSA Mid-Atlantic Chesapeake Conference.  Join her on Nov. 3 at the Four Points by Sheraton BWI Airport as she engages session participants with real-time interaction to demonstrate the variety of ways PR pros can utilize smartphone technology.

2011 PRSA Mid-Atlantic Chesapeake Conference Keynote: Yolanda Caraway, President/CEO of The Caraway Group

October 13, 2011

With a career in public affairs, strategic communications, and political management spanning 25 years, President and CEO Yolanda Caraway has a proven track record of excellence that has made the agency a success.  

The Caraway Group has worked with major clients like Microsoft Corp., MGM MIRAGE, Bristol Myers Squibb, MCI, Mitsubishi, and Texaco.  As one of the nation’s top political strategists, Yolanda’s extensive work for the Democratic National Committee and with major political campaigns has produced relationships with elite influencers and decision makers.  Through these associations she has counseled government and nonprofit agencies such as the Congressional Black Caucus Foundation, the Congressional Hispanic Caucus Institute, U.S. Dept. of Commerce, Center for American Progress, NATO 50th Anniversary Summit, and the Martin Luther King Jr. National Memorial Foundation Project.

 Our theme for this year is The New Face of PR: Strategizing Connectivity, Innovation, and Integration.  Ms. Caraway will address how the industry is managing the ever-changing landscape of social media and what that means for communications professionals.

It’s All About Strategizing Connectivity, Innovation, and Integration…

October 3, 2011

This year’s theme is The New Face of PR: Strategizing Connectivity, Innovation, and Integration.  We chose this theme because, with the advent of social media over the last several years, PR has changed a lot.  We are no longer concentrating on media relations and producing press kits and press releases.  There is a whole other world out there! 

Engagement with online communities is the key.  Rather than burying their heads in the sand and hoping it’s just a phase, the most successful PR pros have fully embraced this new way of communicating and have found new and interesting ways to integrate these mediums into their campaigns to achieve spectacular results. 

If you’re still not sold on the importance of integrating social media, just look at these quick facts:

  • 78% of consumers conduct product research online
  • 41% of B2B companies have acquired a customer through Facebook
  • Social sites are the #1 source for product information
  • 91% of e-mail users have opted out of company lists they previously subscribed to
  • 2/3 of the country is on the “Do NOT Call” list

— Integrating Social Media into Your Marketing Mix by Michael Brenner Sr. Director, Integrating Marketing SAP

Many of our session topics support the theme of integrating the traditional forms of media with the new forms of media in innovative ways.  Join us on Nov. 3 at the BWI Four Points Sheraton for this awesome regional conference!  Register now at prsamd.org!   Follow the conversation using hashtag #Chessie11.