Archive for the ‘Uncategorized’ category

Tips for Best Performance During a Telephone Interview

February 8, 2013

Nick Peters at PRSA-MD Media Training Event

(from Nick Peters’ Media Training presentation given 1/30/13)

Here are some quick tips from CommCore’s Nick Peters that could help you in your quest to conduct better phone interviews:

(1)    Stand Up

(2)    Get Away From Your Desk

(3)    Get a Headset

Most people are sitting down at their desk when giving a telephone interview.  But standing up and getting from behind your desk is more beneficial because you are more attentive and your brain is more active when you are standing up than when you are sitting down.  Wanting to use a headset will be the natural result of standing up and getting away from your desk.  It will allow clear, crisp transmission so you don’t lose sound quality on the call, and it will keep you hands free while you are formulating responses to those difficult questions coming your way.

Personal Invite to the 2012 PRSA Mid-Atlantic District Conference

November 1, 2012

Greetings!

I’d like to personally invite you to this conference on Thursday November 8 at the BWI Four Points Sheraton. You really should come. Why? Because!

(1) You need to keep your skills sharp – Learn the latest in PR/Communication’s best practices from other DC, MD, VA pros!

(2) You love to get the inside scoop on hot industry trends and techniques!

(3) You miss catching up with colleagues you haven’t seen in awhile – Don’t miss our Happy Hour Networking Event afterwards…enjoy cocktails, see what your colleagues have been up to, make new contacts!

NEW for this year, choose from three different tracks: (1) Social Media (2) Business/Leadership (3) PR Essentials. Mix and match. No matter what career level you are in, there is something for everyone at this conference!

And, just FYI, tickets are selling pretty fast this year because we’ve got such a great lineup of speakers and topics. Don’t let someone else take your spot! Space is limited.

Register Now: http://www.prsamd.org/news/events2012/nov12-program.htm

See you there!

Nneka Jenkins
2012 Mid-Atlantic District Chesapeake Conference
Planning Committee Chair

Missed the PRSA International Conference? No Worries—Another Conference Awaits!

October 22, 2012

by Jackie Allder, Chessie Planning Committee

So, did you make it to the PRSA International Conference last week?  I would loved to have attended this year’s event in San Francisco, but my schedule didn’t work out (and I’m not sure my budget could’ve handled the cross-country trip either).  Although PRSA’s International Conference is over, there’s still a chance to hear tips, tricks, and PR’s best practices from pros in the industry this year. 

On November 8, the Maryland Chapter is partnering with several other Mid-Atlantic District chapters (National Capital Chapter, Central Pennsylvania Chapter, Central Chesapeake Chapter, and the Blue Ridge Chapter) to host the Mid-Atlantic District Chesapeake Conference (also known as Chessie). 

New for this year’s conference is three tracks to choose from — Strategic Business and Leadership, PR Essentials, and Social Media — and more than a dozen local members are presenting on everything from creating a strategic communications plan to networking effectively.

For example, you can join Barbara Haupt and Elissa Leif of MiniMatters for a discussion about the wild world of web videos, or find out how to manage the client/agency relationship with Robert Udowitz and Steve Drake of RFP Associates.

You’ll  also hear from members Rachel DiCaro Metscher, Erica Pierson, Sabrina Kidwai, Margie Newman, Veronica Brown, Amy Lestition, Rebecca Andersen, APR, Dana Vickers Shelley, and Tiffany Thomas Smith, among many others. 

Additionally, #Chessie12 features keynote speaker Amy S. Mitchell from the Pew Research Center’s Project for Excellence in Journalism. And because this year’s event is sponsored by chapters around the region, it’s a great opportunity to network with PRSA peers you might not see that often, especially during the post-conference happy hour. 

So #Chessie12 has a dozen sessions, an awesome keynote speaker, and a networking happy hour.  It’s local (hosted at the Four Points Sheraton BWI in Baltimore, MD) and costs less than $200 to attend if you’re a PRSA member and you register by November 1.  

Don’t let this one pass you by…visit http://www.prsamd.org/news/events2012/nov12.htm, download the program, and register today!

4 Reasons to Register for the 2012 PRSA Mid-Atlantic District Chesapeake Conference Today!

October 5, 2012

Wanna know why you should register now for the PRSA Mid-Atlantic District Chesapeake (#Chessie12) Conference?

4. Clear Your Schedule!

By registering early, you can block the day out on your calendar, eliminating the possibility that one of your colleagues will schedule an important meeting with you that day.

3. Get a Jumpstart on Your Networking!

Research the presenters and keynote speaker in advance so you know who you want to meet at the conference.  Gotta capitalize on that investment!

2. Formulate Your Plan of Attack!

Read over the agenda and figure out which sessions you’d like to attend.  You can choose to participate in all the sessions in one of the three tracks (PR Essentials, Social Media, and Strategic Business/Leadership) or mix and match from the 12 seminars.  Make sure to mark your calendar to arrive early at the conference for the networking breakfast and stay for the happy hour as well!

1. Save Some $$$ (and guarantee your spot)!

That’s right — the No. 1 reason to sign up today is to take advantage of the early bird discount and save, save, save!  Also, don’t let anyone take your spot because space is limited!

Habitat for Humanity Seeking to Fill Marketing VISTA Position

June 19, 2012

Habitat for Humanity of the Chesapeake is currently seeking to fill an AmeriCorps VISTA position in the Marketing Department. If you are interested, AmeriCorpsMarketingDevelopmentVISTA.

PRSA-MD’s Meet the Media Event

June 6, 2012
PRSA-MD June 2012 Event - Meet the Media

PRSA-MD June 2012 Event – Meet the Media

PRSA-MD’s Meet the Media Event was a success thanks to our moderator Bill Atkinson from Weber Shandwick, and panelists (shown from left to right: David London (What Weekly – @WhatWeekly), Katherine Gorman (WYPR – @kgorman), Danny Jacobs (The Daily Record –  @TDRDanny), Laura Smitherman (The Baltimore Sun – @lsmitherman), and Chris Daley (Maroon PR – @ChrisDaley43). 

There was lively discussion all around as panelists shared their insights on how to best leverage traditional media in the Social Media Age.  For the most part, all said they use social media to engage readers, encourage sharing, and drive traffic.  Some of the takeaways on how to formulate and build relationships with journalists are:

(1) Personalize Communications: Instead of just pitching via e-mail blasts, phone them (or leave a quick voicemail) to draw their attention to a story idea; make sure your story idea is the best possible fit with the beat/subject areas they are covering.  Don’t use the generic words “PRESS RELEASE” in the subject line — it’ll get ignored instantly!

(2) Treat journalists like real people.  If you’ve met or worked together before, remind them in the message so they’ll have a point of reference for who you are.  This goes a long way — especially if you’ve previously helped them out in a pinch. 

(3) Take it to the next level!  PR pros that get the best results have deep relationships with the journalists they assist.  There are many ways to raise your profile.  One suggestion made was to take reporters out to lunch.  Keep in touch by sending them a “how are you” message every once in awhile (e.g. holiday card).

The biggest lesson here is to focus on personalized, “high touch” communication and phase out or minimize the mass communication approach.  The more, the better!

Video Streaming Tips

May 21, 2012

Video streaming is an excellent way to promote your client’s event or product (or even your client themself).

What is Video Streaming?

Per Streamalot, who says it best: “Streaming Media is the action of sending encoded (digitized) audio and/or video data out across the internet as a series of small data packets that may be viewed by the end user in a real time fashion through the use of a Media Player. The data stream is accessed via a Media Player (Windows Media, WinAmp, iTunes, Real, or Quicktime).”

Essentially, streaming allows the end user, your audience, to view audio or video files live and instantaneously.

Can’t you see the benefits as a public relations professional?

How do I Video Stream?

  1. Choose the format you want to stream in: Windows Media, MP3, Quicktime, RealMedia)
  2. Choose to hardware encode (you’ll need to purchase an encoding device) or software encode (i.e. Windows Media Encoder) your media file.
  3. Choose a reputable streaming provider to host your stream.

What are some tips and tricks you have learned along the way for ensuring successful video streaming? Enter them in the comments below!

Patch–A New Way to Reach Local Audiences

November 1, 2011

PR and Communications pros, what tricks do you have up your sleeves for how to obtain the most effective local media coverage?  For those who have been looking for a solution— an efficient and expedient way to reach local journalists concerning local topics of interest — this seminar is for you!

Attendees, prepare to gleen all sorts of useful, relevant information from Rick Robinson, a Washington, D.C.-based writer who has written about hyperlocal news websites; Doug Donovan, Maryland Patch Regional Editor; Daniel Waldman, PR consultant; and Laurie Hays, Director of Public Relations for the Anne Arundel County Library System.  Moderated by Marc Apter.

Below, you’ll find Patch contacts in the MD, DC, and VA areas.  You won’t find this listing anywhere else, but we’ve got it here!

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Doug Donovan (Regional Editor, Maryland)

410-963-7455

AREA: Bel Air, Havre de Grace, Aberdeen, North Baltimore, Towson, Lutherville-Timonium, Cockeysville, Parkville-Overlea, Perry Hall, Essex-Middle River, Dundalk, Pikesville.  

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Amy L. Kovac-Ashley (Regional Editor, Maryland)

202-321-8160

amyk@patch.com

AREA: Greenbelt, Bethesda, Silver Spring, Kensington, Wheaton, College Park, Hyattsville, Riverdale Park & University Park, North Potomac, Potomac, Takoma Park, Chevy Chase

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Stephanie Siegel Burke (Regional Editor, Maryland)

410-207-0990, 240-246-4425

stephanieb@patch.com

AREA: Bowie, Odenton, Historic Annapolis, Crofton, Broadneck, Severn, Severna Park, Pasadena, Glen Burnie, Edgewater-Davidsonville, Upper Marlboro 

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Beth Lawton (Regional Editor, Northern Virginia)

571-235-9234

beth@patch.com

312-307-7075

AREA: Annandale, Del Ray, Burke, Huntington/Belle Haven, Kingstowne, Lorton, Mount Vernon, Rose Hill, Fort Hunt, Hybla Valley, Old Town Alexandria

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Chris Moore (Regional Editor, Northern Virginia)

571-268-5914

christopherm@patch.com

AREA:  Leesburg, Ashburn, Herndon, Reston, Chantilly, Centreville, Manassas, Manassas Park, Dale City, Fredericksburg, Woodbridge and Lake Ridge

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Doug Tallman (Regional Editor, Maryland, Virginia and DC)

301-237-3503

douglas@patch.com

Fairfax City, Ballston Patch, Georgetown, Gaithersburg, Rockville, Vienna, Oakton, Falls Church, Clarendon-Courthouse-Rosslyn, McLean, Montgomery Village, Germantown Patch

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Danna Walker (Regional Editor, Maryland)

410-905-4637

danna@patch.com

AREA: Savage-Guilford, Ellicott City, Colesville, Catonsville, Columbia, Laurel, Eldersburg, Reisterstown, Elkridge, Westminster, Owings Mills, Arbutus

There’s a First Time for Everything

October 27, 2011

For the first time (in recent history or that anyone can recall), the PRSA Maryland, National Capital, and Central Chesapeake Chapters have teamed up to put on a regional conference!  After a bit of a rough (and late!) start, we finally got the 2011 PRSA Mid-Atlantic Chesapeake Conference Planning Committee going.  

Representatives from all three chapters have worked tirelessly all year to brainstorm session topics, locate relevant speakers, find sponsorships, develop conference collateral, and then promote the darned thing!  All the while, we have had great fun forming relationships, networking, gaining valuable experience, and bonding in an energetic, collegial environment. 

It has been a really wonderful time working with all three chapters.  We’re looking forward to enjoying the conference next week!

There’s still time to register for this year’s conference.  Go to http://www.prsamd.org/news/events2011/nov11program.htm.  Seating is limited and tickets are going fast, so hurry!  

And we’re going to keep building on this momentum.  If you would like to get in on this synergistic, collaborative effort to plan next year’s conference, please don’t hesitate to e-mail Peggy at phoffman@marinermanagement.com.

Integrate a “Smarter” Strategy into Your Campaign

October 20, 2011

According to Affinity Research, 42 percent of all adults own a smartphone, and 15 percent (or more than 34 million consumers) plan to purchase one in the next six months.  Of both sexes, slightly more men own these devices than women (54 percent versus 46 percent). 

“Millenials are the most likely generation to own these types of mobile devices – 28 percent are more likely to own a smartphone than the average American adult. 

• 54 percent – or more than 25 million Millennials – currently own a smartphone, and 18 percent plan to purchase one within the next six months.

• 63 percent of Millennials use their smartphones at work, while 95 percent report that they are the sole users of the device. 

• Millennials who have graduated college are 23 percent more likely to own a smartphone than others in their generation.” 

Smartphones are definitely the wave of the future.  More and more, consumers are using them to access the latest news, social media, shop, and take advantage of mobile marketing deals. 

Valerie Lambert of Bilou Enterprises will share her insights into the latest information and statistics with smartphone technology at the upcoming PRSA Mid-Atlantic Chesapeake Conference.  Join her on Nov. 3 at the Four Points by Sheraton BWI Airport as she engages session participants with real-time interaction to demonstrate the variety of ways PR pros can utilize smartphone technology.