Archive for the ‘Writing’ category

4 Reasons to Register for the 2012 PRSA Mid-Atlantic District Chesapeake Conference Today!

October 5, 2012

Wanna know why you should register now for the PRSA Mid-Atlantic District Chesapeake (#Chessie12) Conference?

4. Clear Your Schedule!

By registering early, you can block the day out on your calendar, eliminating the possibility that one of your colleagues will schedule an important meeting with you that day.

3. Get a Jumpstart on Your Networking!

Research the presenters and keynote speaker in advance so you know who you want to meet at the conference.  Gotta capitalize on that investment!

2. Formulate Your Plan of Attack!

Read over the agenda and figure out which sessions you’d like to attend.  You can choose to participate in all the sessions in one of the three tracks (PR Essentials, Social Media, and Strategic Business/Leadership) or mix and match from the 12 seminars.  Make sure to mark your calendar to arrive early at the conference for the networking breakfast and stay for the happy hour as well!

1. Save Some $$$ (and guarantee your spot)!

That’s right — the No. 1 reason to sign up today is to take advantage of the early bird discount and save, save, save!  Also, don’t let anyone take your spot because space is limited!

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First Fall Writing Series Session – 10 Tips for Honing an Essential PR Skill

September 30, 2010

On Thursday, September 23, Jean Miskimon, APR, of {JeanInk} presented “10 Tips for Honing an Essential PR skill” to attendees of our first Fall Writing Series session.

As  Jean said, “strong writing matters”. However, “very few PR professionals can write well” – welcome to the “dirty little secret of PR”! Here are Jean’s tips for honing your writing, an undoubtedly essential PR skill:

  1. Create an outline
  2. Take your time – time to think, and time for rough drafts
  3. Editing is key (Read it backwards! You’ll catch more errors.)
  4. Be concise (Seldom use more than 17 words per sentence.)
  5. Consider the audience (WIIFM – What’s in it for me)
  6. Remember the basics (spelling, facts and attribution)
  7. Avoid common mistakes (punctuation, grammar and the usuals: its vs. it’s, too/two/to, etc.)
  8. Study good writers
  9. Know that all writers struggle
  10. Utilize writing resources (Jean posted her link of fabulous resources on her website – check out the 25 writers you should follow on Twitter!)

This was a great session, and a wonderful beginning to our Fall Writing Series! Be sure to register for Writing for SEO on Oct. 7 and Writing for Blogging on Nov. 18.