Posted tagged ‘Baltimore’

Missed the PRSA International Conference? No Worries—Another Conference Awaits!

October 22, 2012

by Jackie Allder, Chessie Planning Committee

So, did you make it to the PRSA International Conference last week?  I would loved to have attended this year’s event in San Francisco, but my schedule didn’t work out (and I’m not sure my budget could’ve handled the cross-country trip either).  Although PRSA’s International Conference is over, there’s still a chance to hear tips, tricks, and PR’s best practices from pros in the industry this year. 

On November 8, the Maryland Chapter is partnering with several other Mid-Atlantic District chapters (National Capital Chapter, Central Pennsylvania Chapter, Central Chesapeake Chapter, and the Blue Ridge Chapter) to host the Mid-Atlantic District Chesapeake Conference (also known as Chessie). 

New for this year’s conference is three tracks to choose from — Strategic Business and Leadership, PR Essentials, and Social Media — and more than a dozen local members are presenting on everything from creating a strategic communications plan to networking effectively.

For example, you can join Barbara Haupt and Elissa Leif of MiniMatters for a discussion about the wild world of web videos, or find out how to manage the client/agency relationship with Robert Udowitz and Steve Drake of RFP Associates.

You’ll  also hear from members Rachel DiCaro Metscher, Erica Pierson, Sabrina Kidwai, Margie Newman, Veronica Brown, Amy Lestition, Rebecca Andersen, APR, Dana Vickers Shelley, and Tiffany Thomas Smith, among many others. 

Additionally, #Chessie12 features keynote speaker Amy S. Mitchell from the Pew Research Center’s Project for Excellence in Journalism. And because this year’s event is sponsored by chapters around the region, it’s a great opportunity to network with PRSA peers you might not see that often, especially during the post-conference happy hour. 

So #Chessie12 has a dozen sessions, an awesome keynote speaker, and a networking happy hour.  It’s local (hosted at the Four Points Sheraton BWI in Baltimore, MD) and costs less than $200 to attend if you’re a PRSA member and you register by November 1.  

Don’t let this one pass you by…visit http://www.prsamd.org/news/events2012/nov12.htm, download the program, and register today!

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PRSA-MD’s Meet the Media Event

June 6, 2012
PRSA-MD June 2012 Event - Meet the Media

PRSA-MD June 2012 Event – Meet the Media

PRSA-MD’s Meet the Media Event was a success thanks to our moderator Bill Atkinson from Weber Shandwick, and panelists (shown from left to right: David London (What Weekly – @WhatWeekly), Katherine Gorman (WYPR – @kgorman), Danny Jacobs (The Daily Record –  @TDRDanny), Laura Smitherman (The Baltimore Sun – @lsmitherman), and Chris Daley (Maroon PR – @ChrisDaley43). 

There was lively discussion all around as panelists shared their insights on how to best leverage traditional media in the Social Media Age.  For the most part, all said they use social media to engage readers, encourage sharing, and drive traffic.  Some of the takeaways on how to formulate and build relationships with journalists are:

(1) Personalize Communications: Instead of just pitching via e-mail blasts, phone them (or leave a quick voicemail) to draw their attention to a story idea; make sure your story idea is the best possible fit with the beat/subject areas they are covering.  Don’t use the generic words “PRESS RELEASE” in the subject line — it’ll get ignored instantly!

(2) Treat journalists like real people.  If you’ve met or worked together before, remind them in the message so they’ll have a point of reference for who you are.  This goes a long way — especially if you’ve previously helped them out in a pinch. 

(3) Take it to the next level!  PR pros that get the best results have deep relationships with the journalists they assist.  There are many ways to raise your profile.  One suggestion made was to take reporters out to lunch.  Keep in touch by sending them a “how are you” message every once in awhile (e.g. holiday card).

The biggest lesson here is to focus on personalized, “high touch” communication and phase out or minimize the mass communication approach.  The more, the better!

Time is almost up…

June 16, 2010

Last day to register for the 33rd Annual PRSA-MD Chesapeake Conference. Plan to be a part of the chapter’s largest networking and educational event of the year. Check out the exciting speakers and sessions. Hope to see you tomorrow morning.

Biggest bang for your buck or SEO techniques – which will it be?

June 14, 2010

Will you walk away from Thursday’s Chesapeake Conference with tips and best practices that will help you focus your time, money and energy on ensuring you’re getting the biggest bang for your buck, or is it becoming all too evident how important SEO has become and you want to learn SEO techniques?

Either way, you won’t want to miss either of these breakout sessions, both of which start at 2:15 p.m.

“Great Marketing ROI in a Lousy Economy” with David Warschawski.

Who is David Warschawski?

David is CEO & Founder of Warschawski, which has been named “Small Agency of the Year” and one of the top 20 “Best Agencies to Work For” in the U.S.   Over the last 10 years alone, Warschawski has won more than 200 industry awards for its work. 

In 2007, PR Week selected David to its prestigious “40 Under 40” list.  He has been asked to provide expert commentary for media outlets including CNBC and National Public Radio (NPR).  Most recently, David co-authored the book, “Building Customer Relationships Through Public Relations,” published by Aspatore Books.  David also has served as a judge for the PR profession’s highest awards, the Silver Anvil and the Sabre Awards.

What will you learn?

Learn how to capitalize on great marketing opportunities present during a down economy. David will share best practices and cover real-world case studies for campaigns that generated powerful ROI on limited budgets. He will also share tips on where to focus your time, money, and energy to ensure you are getting the biggest bang for your buck. David will also cover how to properly use social media in marketing initiatives so that organizations can generate ROI and how social media can be used as a marketing/PR tool to generate ROI.

Writing with Search Engines in Mind: Putting SEO to work with Jiyan Wei.

Who is Jiyan Wei?

Jiyan, Director of Product Management at Vocus, drives product platform strategy and roadmap execution for PRWeb.  In addition, he supports strategic business planning, partnerships, and marketing/sales. He currently sits on the vendor council for the Society for New Communications Research (SNCR) and maintains a blog, New Influencer (www.newinfluencer.com), where he writes about media and technology.

Jiyan is a thought-leader and has spoken at numerous events, such as: PubCon Las Vegas, SMX East, New Media Institute, and many more. He has also contributed to the likes of PR Tactics, Visibility Magazine, and Social Media Portal.

What will you learn?

As search engines continue to grow as an authoritative source of information, the need to optimize content for search has become increasingly important. PR professionals can use Search Engine Optimization (SEO) techniques to boost rankings of their articles and communicate more effectively with their audiences. Learn how to decide whether or not you should write a press release aimed at people or search engines, what signals search engines look for, and why SEO is important for PR professionals.

Don’t miss either of these two breakout sessions – or any of the others planned throughout the day! Register today for Thursday’s Chesapeake Conference.

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Ten Days to go

June 8, 2010
Google Bus on the streets of Baltimore
Image by Joel Mark Witt via Flickr

Ten days from now we will be hearing from our Morning Keynote speaker Dave Troy.   Make sure to arrive early as you don’t want to miss this technology entrepreneur and one of the principal players working to bring Google’s planned fiber optic network to Baltimore.  Dave will map out his PR plan for luring Google to Baltimore as well as share his messaging, social media, and buzz strategies that made his message soar.  He’ll reveal how the plan is progressing, lessons he learned, why Baltimore is a good fit, and when the city will know Google’s decision.  Don’t miss this provocative presentation.

Dave Troy is one of the principal players working to bring Google’s planned fiber optic network to Baltimore. He is a leader and veteran of the Baltimore technology community, serving on numerous boards, including the Greater Baltimore Technology Council and the Chesapeake Regional Technology Council.

Dave is an entrepreneur, software developer, and community builder in Baltimore.  He is the founder of TEDxMidatlantic, a regional conference celebrating the power of ideas to transform society.  The first TEDxMidAtlantic event was held in Baltimore in November 2009 and featured over 20 speakers and 600 attendees.  He is also the founder of Baltimore Angels (an angel investment group) and Beehive Baltimore (a co-working community and workplace).

You can see Dave Troy’s Blog , and you can follow Dave Troy on Twitter

10 Days to go until our Annual PRSA-MD Chesapeake Conference – Register here

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And the Finalists for the 2010 PRSA-MD Best in MD Awards Are…

June 7, 2010

We’re so excited to announce the finalists for the 2010 Best in MD Awards! We’ve had some excellent entries this year, and the competition was tough, but here is who’s still in the running:

2010 Best in MD Awards Finalists

A. Bright Idea
Anne Arundel Medical Center
Barb Clapp Advertising and Marketing, LLC
CareFirst Blue Cross BlueShield
Crosby Marketing
Devaney & Associates, Inc.
Himmelrich PR
idfive
IWIF Workers’ Compensation Insurance
Maryland Lottery
Mayes Communications Inc. & Strategic Design Studio
Northrop Grumman Electronic Systems
Notre Dame Preparatory School
Sky Design LLC
Weber Shandwick

Of these finalists, two will be the recipients of the most coveted prizes: Best of Show and Best Theme.

This year’s presentation will take place as a luncheon during the 33rd Annual Chesapeake Conference. Will your agency/company receive one of these top prizes? Register for the Chessie conference now to find out. Follow us on twitter at #chessie10.

We’ve assembled some of the best speakers in the industry who can’t wait to impart their knowledge on hot topics such as social media, ROI/measurement, SEO, and more.

Full-day Chessie registrants will also receive a ticket to the awards luncheon, which will include a compelling presentation from the keynote speaker, Lisa A. Shenkle, President of VERB! Communications, that you don’t want to miss. If you don’t have time to attend the conference, remember that you can purchase Best in MD luncheon tickets separately. See you at the 2010 Best in MD Awards!

The Speaker Line up and Program Details are in!

April 26, 2010

June 17th is fast approaching, and before you know it, the 33rd Annual Chesapeake Conference will be here. During the conference you will learn from industry leaders on the essentials needed to sail into the new decade of public relations.

Set your alarm clock and have ready your cup of Joe! You will not want to miss technology entrepreneur Dave Troy when he delivers the morning keynote where he will talk about the inspirational and creative efforts put forth by public/private organizations to could bring Google’s ultra high-speed Internet trial to Baltimore. Dave is one of the principal players working with Baltimore’s Google Czar Tom Loveland. Dave will share with attendees Baltimore’s PR, social media, and buzz strategies, lessons learned, why Baltimore is a good fit for Google Fiber, and when Google will reveal its decision.

After your much enjoyed lunch and the Best in Maryland Awards program, we will kick off the second half of the conference with our local Emmy Award winner Lisa A. Shenkle, president of VERB! Communications and board member for Sail Baltimore. As the afternoon keynote speaker, Lisa will describe how the art and skills of public relations help her navigate political landmines and sensitivities associated with international ships visiting the Port of Baltimore. Discover how she overcomes challenges in scheduling press events, gains permission to get the media on board visiting vessels, and engages all parties for the greater mission of establishing goodwill between our country and others.

Breakout sessions include:
• How Media Fragmentation is making it harder (and easier) than ever to reach your targets
• Putting SEO to work: Writing with search engines in mind
• Red flags of social media: A legal perspective
• Great marketing ROI for a lousy economy
• Writing for the web and social media
• Media ethics
• PR measurement
• APR roundtable discussion
• How not to pitch the media roundtable discussion

See full line up here.

Don’t miss the boat, register today for the Chesapeake Conference and Best In Maryland Awards on June 17 at the Sheraton Baltimore North Hotel in Towson.

Online registration and downloadable forms now available.

Follow our official twitter hashtag, #Chessie10 for updates, and check back at our More Than PR Basics blog for our series of discussions leading us up to the 33rd Annual Chessie Conference.

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