Posted tagged ‘Chesapeake Conference’

Personal Invite to the 2012 PRSA Mid-Atlantic District Conference

November 1, 2012

Greetings!

I’d like to personally invite you to this conference on Thursday November 8 at the BWI Four Points Sheraton. You really should come. Why? Because!

(1) You need to keep your skills sharp – Learn the latest in PR/Communication’s best practices from other DC, MD, VA pros!

(2) You love to get the inside scoop on hot industry trends and techniques!

(3) You miss catching up with colleagues you haven’t seen in awhile – Don’t miss our Happy Hour Networking Event afterwards…enjoy cocktails, see what your colleagues have been up to, make new contacts!

NEW for this year, choose from three different tracks: (1) Social Media (2) Business/Leadership (3) PR Essentials. Mix and match. No matter what career level you are in, there is something for everyone at this conference!

And, just FYI, tickets are selling pretty fast this year because we’ve got such a great lineup of speakers and topics. Don’t let someone else take your spot! Space is limited.

Register Now: http://www.prsamd.org/news/events2012/nov12-program.htm

See you there!

Nneka Jenkins
2012 Mid-Atlantic District Chesapeake Conference
Planning Committee Chair

Missed the PRSA International Conference? No Worries—Another Conference Awaits!

October 22, 2012

by Jackie Allder, Chessie Planning Committee

So, did you make it to the PRSA International Conference last week?  I would loved to have attended this year’s event in San Francisco, but my schedule didn’t work out (and I’m not sure my budget could’ve handled the cross-country trip either).  Although PRSA’s International Conference is over, there’s still a chance to hear tips, tricks, and PR’s best practices from pros in the industry this year. 

On November 8, the Maryland Chapter is partnering with several other Mid-Atlantic District chapters (National Capital Chapter, Central Pennsylvania Chapter, Central Chesapeake Chapter, and the Blue Ridge Chapter) to host the Mid-Atlantic District Chesapeake Conference (also known as Chessie). 

New for this year’s conference is three tracks to choose from — Strategic Business and Leadership, PR Essentials, and Social Media — and more than a dozen local members are presenting on everything from creating a strategic communications plan to networking effectively.

For example, you can join Barbara Haupt and Elissa Leif of MiniMatters for a discussion about the wild world of web videos, or find out how to manage the client/agency relationship with Robert Udowitz and Steve Drake of RFP Associates.

You’ll  also hear from members Rachel DiCaro Metscher, Erica Pierson, Sabrina Kidwai, Margie Newman, Veronica Brown, Amy Lestition, Rebecca Andersen, APR, Dana Vickers Shelley, and Tiffany Thomas Smith, among many others. 

Additionally, #Chessie12 features keynote speaker Amy S. Mitchell from the Pew Research Center’s Project for Excellence in Journalism. And because this year’s event is sponsored by chapters around the region, it’s a great opportunity to network with PRSA peers you might not see that often, especially during the post-conference happy hour. 

So #Chessie12 has a dozen sessions, an awesome keynote speaker, and a networking happy hour.  It’s local (hosted at the Four Points Sheraton BWI in Baltimore, MD) and costs less than $200 to attend if you’re a PRSA member and you register by November 1.  

Don’t let this one pass you by…visit http://www.prsamd.org/news/events2012/nov12.htm, download the program, and register today!

Time is almost up…

June 16, 2010

Last day to register for the 33rd Annual PRSA-MD Chesapeake Conference. Plan to be a part of the chapter’s largest networking and educational event of the year. Check out the exciting speakers and sessions. Hope to see you tomorrow morning.

An Afternoon of Roundtables

June 15, 2010

The PRSA Maryland Chesapeake Conference is just a few days away but here’s an insider look at what to expect with the afternoon seasons!

APR ROUNDTABLE
Demystify the APR process and ask this savvy group of APRs the burning questions you’ve been dying to ask, but didn’t know who to turn to.

MEDIA PITCHING BEST PRACTICES AND WORST
EXAMPLES ROUNDTABLE
Converse with members of the media about what makes pitches sizzle and what doesn’t. Hear some of the worst pitches ever made, and why they were so bad. Media and writers include: Liz Farmer, reporter, The Daily Record; Larry Carney, executive producer, Online Content, WMAR TV; Dan Collins, APR, freelance writer and senior director of Media Relations, Mercy Medical Center.

If you still need to register, don’t fret! Just check out http://www.prsamd.org/news/events2010/jun10online.htm to sign up online.

Biggest bang for your buck or SEO techniques – which will it be?

June 14, 2010

Will you walk away from Thursday’s Chesapeake Conference with tips and best practices that will help you focus your time, money and energy on ensuring you’re getting the biggest bang for your buck, or is it becoming all too evident how important SEO has become and you want to learn SEO techniques?

Either way, you won’t want to miss either of these breakout sessions, both of which start at 2:15 p.m.

“Great Marketing ROI in a Lousy Economy” with David Warschawski.

Who is David Warschawski?

David is CEO & Founder of Warschawski, which has been named “Small Agency of the Year” and one of the top 20 “Best Agencies to Work For” in the U.S.   Over the last 10 years alone, Warschawski has won more than 200 industry awards for its work. 

In 2007, PR Week selected David to its prestigious “40 Under 40” list.  He has been asked to provide expert commentary for media outlets including CNBC and National Public Radio (NPR).  Most recently, David co-authored the book, “Building Customer Relationships Through Public Relations,” published by Aspatore Books.  David also has served as a judge for the PR profession’s highest awards, the Silver Anvil and the Sabre Awards.

What will you learn?

Learn how to capitalize on great marketing opportunities present during a down economy. David will share best practices and cover real-world case studies for campaigns that generated powerful ROI on limited budgets. He will also share tips on where to focus your time, money, and energy to ensure you are getting the biggest bang for your buck. David will also cover how to properly use social media in marketing initiatives so that organizations can generate ROI and how social media can be used as a marketing/PR tool to generate ROI.

Writing with Search Engines in Mind: Putting SEO to work with Jiyan Wei.

Who is Jiyan Wei?

Jiyan, Director of Product Management at Vocus, drives product platform strategy and roadmap execution for PRWeb.  In addition, he supports strategic business planning, partnerships, and marketing/sales. He currently sits on the vendor council for the Society for New Communications Research (SNCR) and maintains a blog, New Influencer (www.newinfluencer.com), where he writes about media and technology.

Jiyan is a thought-leader and has spoken at numerous events, such as: PubCon Las Vegas, SMX East, New Media Institute, and many more. He has also contributed to the likes of PR Tactics, Visibility Magazine, and Social Media Portal.

What will you learn?

As search engines continue to grow as an authoritative source of information, the need to optimize content for search has become increasingly important. PR professionals can use Search Engine Optimization (SEO) techniques to boost rankings of their articles and communicate more effectively with their audiences. Learn how to decide whether or not you should write a press release aimed at people or search engines, what signals search engines look for, and why SEO is important for PR professionals.

Don’t miss either of these two breakout sessions – or any of the others planned throughout the day! Register today for Thursday’s Chesapeake Conference.

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Have you registered yet? You won’t want to miss…

June 10, 2010

If you haven’t registered to attend the 33rd Annual PRSA-Maryland Annual Chesapeake Conference, now is the time. This event boasts a dazzling array of speakers who will bestow many gems of wisdom you can use to sharpen your skills as a professional communicator. Here’s a taste of what’s to come:

Writing for the web and social media

Marci DeVries, owner of MDV Interactive, and David Harrison, owner of Harrison Communications, will lead an interactive session on writing for new media. Writing for new media is different than writing for traditional media. Learn the secrets to writing compelling content for Twitter, Facebook, blogs, pitches, and more.  Discover how and why messages spread virally on social media platforms and gain an overview of how people are consuming news and information via the web. This information-packed session will give you ready-to-use tips to help raise your message above the information clutter.

Visit Marci DeVries’ website at www.mdvinteractive.com.

Visit David Harrison’s website at www.harrisoncommunications.net.

Register here to see David Harrison & Marci Devries speak

Social media law 101:  A legal perspective for communicators

Bradley S. Shear, ESQ., managing partner and founder of the Law Office of Bradley S. Shear, LLC has the perfect combination of expertise to make sure it is smooth sailing when communicating in the digital world. Get clear insight into the basics of what is or isn’t legal when crafting messages for use on social media platforms. In his 50-minute primer, you will learn what communicators need to know to avoid legal issues unique to social media.

To learn more about Bradley Shear’s practice you can fan him on Facebook, follow him on Twitter, or visit his firm’s Web site.

Register here to see Bradley S. Shear, ESQ speak

Time management strategies for social media activities

Steve Radick, associate for Booz Allen Hamilton, social media and government 2.0 practice

As social media continues to grow, so do the concerns about time management and measurement of tactics related to this new platform. Booz Allen Hamilton’s own social media strategist, Steve Radick, will focus on the people and processes of social media and how they truly determine the success of strategy. With a push to understand what this new technology enables, Steve will delve into his expertise on running a team of social media experts and how he best meets the needs of clients in an efficient and effective manner. Steve was recently named one of PRNews’ 15 to Watch in 2009. He was also recently named one of the expert bloggers for AIIM’s Enterprise 2.0 Community.

You can learn more about Steve and his approach to PR and social media by visiting his blog at www.steveradick.com.

Register here to see Steve Radick speak

Find out more about our Hardship Package, Smile and Save Professional Photography special and read all about our Morning Keynote, and First Breakout Sessions.

ONLY 8 Days to go until our Annual PRSA-MD Chesapeake Conference.  Register today

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Ten Days to go

June 8, 2010
Google Bus on the streets of Baltimore
Image by Joel Mark Witt via Flickr

Ten days from now we will be hearing from our Morning Keynote speaker Dave Troy.   Make sure to arrive early as you don’t want to miss this technology entrepreneur and one of the principal players working to bring Google’s planned fiber optic network to Baltimore.  Dave will map out his PR plan for luring Google to Baltimore as well as share his messaging, social media, and buzz strategies that made his message soar.  He’ll reveal how the plan is progressing, lessons he learned, why Baltimore is a good fit, and when the city will know Google’s decision.  Don’t miss this provocative presentation.

Dave Troy is one of the principal players working to bring Google’s planned fiber optic network to Baltimore. He is a leader and veteran of the Baltimore technology community, serving on numerous boards, including the Greater Baltimore Technology Council and the Chesapeake Regional Technology Council.

Dave is an entrepreneur, software developer, and community builder in Baltimore.  He is the founder of TEDxMidatlantic, a regional conference celebrating the power of ideas to transform society.  The first TEDxMidAtlantic event was held in Baltimore in November 2009 and featured over 20 speakers and 600 attendees.  He is also the founder of Baltimore Angels (an angel investment group) and Beehive Baltimore (a co-working community and workplace).

You can see Dave Troy’s Blog , and you can follow Dave Troy on Twitter

10 Days to go until our Annual PRSA-MD Chesapeake Conference – Register here

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