Posted tagged ‘Maryland’

Tips for Best Performance During a Telephone Interview

February 8, 2013

Nick Peters at PRSA-MD Media Training Event

(from Nick Peters’ Media Training presentation given 1/30/13)

Here are some quick tips from CommCore’s Nick Peters that could help you in your quest to conduct better phone interviews:

(1)    Stand Up

(2)    Get Away From Your Desk

(3)    Get a Headset

Most people are sitting down at their desk when giving a telephone interview.  But standing up and getting from behind your desk is more beneficial because you are more attentive and your brain is more active when you are standing up than when you are sitting down.  Wanting to use a headset will be the natural result of standing up and getting away from your desk.  It will allow clear, crisp transmission so you don’t lose sound quality on the call, and it will keep you hands free while you are formulating responses to those difficult questions coming your way.

Personal Invite to the 2012 PRSA Mid-Atlantic District Conference

November 1, 2012

Greetings!

I’d like to personally invite you to this conference on Thursday November 8 at the BWI Four Points Sheraton. You really should come. Why? Because!

(1) You need to keep your skills sharp – Learn the latest in PR/Communication’s best practices from other DC, MD, VA pros!

(2) You love to get the inside scoop on hot industry trends and techniques!

(3) You miss catching up with colleagues you haven’t seen in awhile – Don’t miss our Happy Hour Networking Event afterwards…enjoy cocktails, see what your colleagues have been up to, make new contacts!

NEW for this year, choose from three different tracks: (1) Social Media (2) Business/Leadership (3) PR Essentials. Mix and match. No matter what career level you are in, there is something for everyone at this conference!

And, just FYI, tickets are selling pretty fast this year because we’ve got such a great lineup of speakers and topics. Don’t let someone else take your spot! Space is limited.

Register Now: http://www.prsamd.org/news/events2012/nov12-program.htm

See you there!

Nneka Jenkins
2012 Mid-Atlantic District Chesapeake Conference
Planning Committee Chair

Missed the PRSA International Conference? No Worries—Another Conference Awaits!

October 22, 2012

by Jackie Allder, Chessie Planning Committee

So, did you make it to the PRSA International Conference last week?  I would loved to have attended this year’s event in San Francisco, but my schedule didn’t work out (and I’m not sure my budget could’ve handled the cross-country trip either).  Although PRSA’s International Conference is over, there’s still a chance to hear tips, tricks, and PR’s best practices from pros in the industry this year. 

On November 8, the Maryland Chapter is partnering with several other Mid-Atlantic District chapters (National Capital Chapter, Central Pennsylvania Chapter, Central Chesapeake Chapter, and the Blue Ridge Chapter) to host the Mid-Atlantic District Chesapeake Conference (also known as Chessie). 

New for this year’s conference is three tracks to choose from — Strategic Business and Leadership, PR Essentials, and Social Media — and more than a dozen local members are presenting on everything from creating a strategic communications plan to networking effectively.

For example, you can join Barbara Haupt and Elissa Leif of MiniMatters for a discussion about the wild world of web videos, or find out how to manage the client/agency relationship with Robert Udowitz and Steve Drake of RFP Associates.

You’ll  also hear from members Rachel DiCaro Metscher, Erica Pierson, Sabrina Kidwai, Margie Newman, Veronica Brown, Amy Lestition, Rebecca Andersen, APR, Dana Vickers Shelley, and Tiffany Thomas Smith, among many others. 

Additionally, #Chessie12 features keynote speaker Amy S. Mitchell from the Pew Research Center’s Project for Excellence in Journalism. And because this year’s event is sponsored by chapters around the region, it’s a great opportunity to network with PRSA peers you might not see that often, especially during the post-conference happy hour. 

So #Chessie12 has a dozen sessions, an awesome keynote speaker, and a networking happy hour.  It’s local (hosted at the Four Points Sheraton BWI in Baltimore, MD) and costs less than $200 to attend if you’re a PRSA member and you register by November 1.  

Don’t let this one pass you by…visit http://www.prsamd.org/news/events2012/nov12.htm, download the program, and register today!

Have you registered yet? You won’t want to miss…

June 10, 2010

If you haven’t registered to attend the 33rd Annual PRSA-Maryland Annual Chesapeake Conference, now is the time. This event boasts a dazzling array of speakers who will bestow many gems of wisdom you can use to sharpen your skills as a professional communicator. Here’s a taste of what’s to come:

Writing for the web and social media

Marci DeVries, owner of MDV Interactive, and David Harrison, owner of Harrison Communications, will lead an interactive session on writing for new media. Writing for new media is different than writing for traditional media. Learn the secrets to writing compelling content for Twitter, Facebook, blogs, pitches, and more.  Discover how and why messages spread virally on social media platforms and gain an overview of how people are consuming news and information via the web. This information-packed session will give you ready-to-use tips to help raise your message above the information clutter.

Visit Marci DeVries’ website at www.mdvinteractive.com.

Visit David Harrison’s website at www.harrisoncommunications.net.

Register here to see David Harrison & Marci Devries speak

Social media law 101:  A legal perspective for communicators

Bradley S. Shear, ESQ., managing partner and founder of the Law Office of Bradley S. Shear, LLC has the perfect combination of expertise to make sure it is smooth sailing when communicating in the digital world. Get clear insight into the basics of what is or isn’t legal when crafting messages for use on social media platforms. In his 50-minute primer, you will learn what communicators need to know to avoid legal issues unique to social media.

To learn more about Bradley Shear’s practice you can fan him on Facebook, follow him on Twitter, or visit his firm’s Web site.

Register here to see Bradley S. Shear, ESQ speak

Time management strategies for social media activities

Steve Radick, associate for Booz Allen Hamilton, social media and government 2.0 practice

As social media continues to grow, so do the concerns about time management and measurement of tactics related to this new platform. Booz Allen Hamilton’s own social media strategist, Steve Radick, will focus on the people and processes of social media and how they truly determine the success of strategy. With a push to understand what this new technology enables, Steve will delve into his expertise on running a team of social media experts and how he best meets the needs of clients in an efficient and effective manner. Steve was recently named one of PRNews’ 15 to Watch in 2009. He was also recently named one of the expert bloggers for AIIM’s Enterprise 2.0 Community.

You can learn more about Steve and his approach to PR and social media by visiting his blog at www.steveradick.com.

Register here to see Steve Radick speak

Find out more about our Hardship Package, Smile and Save Professional Photography special and read all about our Morning Keynote, and First Breakout Sessions.

ONLY 8 Days to go until our Annual PRSA-MD Chesapeake Conference.  Register today

Enhanced by Zemanta

Which session will you choose?

June 9, 2010

Social media measurement, media fragmentation and how to reach your target audience, or media ethics

For our 9:00 a.m. Breakout Session you will have three choices from three exciting speakers to chose from.

Have you been struggling with measuring your social media efforts? If so, Erica Anderson is your woman.

Who is Erica Anderson?

Erica Anderson is a digital strategist and a citizen journalist, and not just any citizen journalist; she was selected to be the Washington D.C. citizen journalist for MTV’s Emmy Award-winning campaign, “Choose or Lose.”  However, her experience and expertise do not stop there – she also became a top-rated CNN iReporter in 2009 and produced a series of web videos for an MSNBC special.

She will answer the questions that a lot of us are still wondering – What is the ROI of social media?  Is there a ROI of social media?   What are some of the basic key performance indicators for your most-used social media tools?  How can you think beyond the numbers when looking at ROI? What is the real weight of smart social media?

Erica America is Erica’s personal brand. You can find her on TwitterDeliciousPosterousFlickrFacebookDIGGCNN iReportMTV THINKSlideshare and more.

Register here to see Erica Anderson speak

Or, have you struggled with media fragmentation and how to break through to reach your target audience?  If so, attend the session by Andy Malis, co-founder and president of MGH, to walk away with lessons learned.

Who is Andy Malis?

Andy Malis is co-founder and president of MGH, Inc., a full-service marketing communications firm headquartered in Maryland.

MGH maintains a diverse client base spanning multiple industries.  Clients include Papa John’s Pizza,, Texas Instruments, The American Psychological Association, Towson University, University of Maryland University College, Ocean City Maryland, Suburban Hospital, The National Aquarium and Smyth Jewelers.

Andy is a frequent speaker and writer on marketing, and was recently named one of The Daily Record’s 60 Most Influential Marylanders. He currently serves on the board of directors for Northwest Hospital Center and Business Volunteers Unlimited Maryland.

The competition for your target’s attention has never been tougher, and it’s only going to get crazier!  The rapid escalation of media fragmentation has made it nearly impossible to quickly break through and get your message out. Or has it?  Andy will survey the current media landscape, allowing you to see what roles traditional media, new media, and social media play in today’s more-complex than ever communications plans.

Register here to see Andy Malis speak

Or, has your company been the victim of unethical practices by journalists? Are you wondering how the coverage balance changed, and how it is still the same?  As the teacher of media ethics at Towson University, no one is more qualified than Lisa Miles to talk about this topic.

Who is Lisa Miles?

Award-winning public relations strategist, Lisa Miles, APR, is president of Miles Public Relations, a full service public relations firm in Columbia, Maryland. She has more than 20 years of experience serving national and international clients on a wide range of communications issues. In addition, she is the 2010 President-Elect of PRSA Maryland, a member of the PRSA National Nominating Committee, and a Silver and Bronze Anvil judge. She teaches Media Ethics at Towson University as an adjunct faculty member.

Media ethics – is it oxymoron? In this day and age of 24/7 news coverage, do journalists really abide by a code of media ethics? How does the coverage balance compare to situations in past years, and how does it fit into some of the traditional communications models? Join Lisa Miles, APR, and adjunct faculty member of Towson University’s Mass Communications program, to discuss how the process has changed – and how it remains the same.

Register here to see Lisa Miles  speak

ONLY 9 Days to go until our Annual PRSA-MD Chesapeake Conference.

Find out more about our Hardship Package and Smile and Save special and read all about our Morning Keynote!

Ways PRSA Maryland is Helping you Save!

June 7, 2010
dollar sign $
Image by Leo Reynolds via Flickr

Unemployed, don’t fret – PRSA Maryland Chapter has not forgotten about you

Don’t let unemployment stop you from attending this year’s Annual PRSA-MD Chesapeake Conference.  On June 17 at the Towson Sheraton Hotel we are helping communications professionals like you prepare for the new decade of public relations. In response to the challenging economy PRSA-MD is pleased to offer a limited number of conference registrations at a reduced price to PRSA members who are currently unemployed. You will be able to attend a full day of workshops and seminars for only $75.  To secure your spot please send your letter of hardship via e-mail.

Another added perk for those that are unemployed, you will have the chance to network with Career Profiles Staffing Agency – who caters specifically to the professional marketing, creative, and interactive technology niche.

Smile & Save

All Conference attendees will have another one-of-a-kind opportunity in store for them – on top of the exciting programs, of course.  Any kind of savings is always a good thing, and we have a great opportunity for you to smile and save big bucks at this year’s Chesapeake Conference.

  • Is that company group picture outdated?
  • Do you need a new fabulous picture to use for your social profiles?
  • Are you in need of an appropriate business picture to submit with your excellent article for the Baltimore Business Journal or for your upcoming speaking opportunity?

If any of these apply, then you will want to take advantage of this opportunity. The PRSA-Maryland Chapter has partnered with Bob Stockfield Photography, LLC, for the 33rd Annual Chesapeake Conference. This fantastic photographer will use his creative skill set to capture you at your best while taking informal and casual business portraits for groups and individuals. These photography services are being offered at a greatly reduced price during the conference and you can save even more by scheduling your appointment in advance. Just $30 for an individual portrait!  See more here: Smile and save big bucks!

11 Days to go until our Annual PRSA-MD Chesapeake Conference – Register here