Posted tagged ‘Monthly Programs’

Tips for Best Performance During a Telephone Interview

February 8, 2013

Nick Peters at PRSA-MD Media Training Event

(from Nick Peters’ Media Training presentation given 1/30/13)

Here are some quick tips from CommCore’s Nick Peters that could help you in your quest to conduct better phone interviews:

(1)    Stand Up

(2)    Get Away From Your Desk

(3)    Get a Headset

Most people are sitting down at their desk when giving a telephone interview.  But standing up and getting from behind your desk is more beneficial because you are more attentive and your brain is more active when you are standing up than when you are sitting down.  Wanting to use a headset will be the natural result of standing up and getting away from your desk.  It will allow clear, crisp transmission so you don’t lose sound quality on the call, and it will keep you hands free while you are formulating responses to those difficult questions coming your way.

Recap – August Event

August 22, 2011

Missed creative director of Warschawski Thomas Neuberger‘s presentation on Social Media & the Integrated Marketing Campaign? Here’s just a quick sampling of what he had to say…

  • Traditional and digital communications are all tools in your toolbox.  Social media is just one of these important tools. Be sure to keep this in perspective when planning your campaign.
  • The secret to using all your tools (traditional & digital) is brand clarity.
  • Brand, marketing and public relations opportunities all focus on your primary, secondary, and tertiary target audiences. As the cycle repeats itself, you continue to strengthen the power of your brand. This is integration in action!
  •  The text book definition of a brand is the “expectation of someone or something that delivers a certain feeling.” This expectation is created through communication and reinforced (or weakened) by the experience.  What Thomas wanted us to understand is that ultimately “Brand is about making a fundamental emotional connection with your audience.”
  • Seventy percent of all brand-based decisions are made at the emotional or subconscious level. Great branding inspires loyalty beyond reason. Examples: Dunkin Donuts coffee, McDonald’s coffee and Starbucks.
  • Brand is not about the logo, collateral material, packaging, tagline, advertising – these support the brand.
  • Main questions to ask: What does your company want to make people feel or think about themselves? How do you want to stand out? How do you want to be remembered?
  • Companies who have gotten it right – TOMS Shoes, Southwest and Levis. We also talked about one big “Uh-Oh” involving social media: the 2009 Skittles Twitter campaign. For a time, Skittles lost control of its brand when it turned its home page into a Twitter page resulting in tweets having nothing to do with the colorful candy  (If you’re unaware of the case, Google it.).
  • Some statistics: 43% of peer to news sharing comes from social media. 27% of frequent sharers generate 87% of all news shared online. It’s this 27% that can become your brand champions/ambassadors.
  • Most of all, social media isn’t a one-sided conversation. It is about developing a connection with your target audience.  Don’t use social media as just another platform. Use it to start a conversation.

The program ended with a great Q&A where we discussed other campaigns successes, as well as a few failures. Thanks again to Thomas Neuberger of Warschawski’s for sharing the morning with us.

Want to hear more about this and other relevant PR topics? Mark your calendars for the 2011 Mid-Atlantic Chesapeake Conference scheduled for November 3, 2011. This year’s event titled The New Face of PR will be co-hosted by the Maryland, National Capital, and Central Chesapeake Chapters. Registration & details coming soon at www.prsamd.org.

PR and Government Contracts – Where are the contracts and how to access the jobs

April 7, 2010

On March 23rd, Gloria Berthold Larkin, president of TargetGov, provided attendees to the joint IPRC/PRSA-MD program with insider tips on how to locate government contracts and how to best position to win the contract awards.

Did you know that in 2009, the federal government spent over $344 million dollars on public relations contracts? To work to win your portion of that pie, Gloria suggested the following tips:

  • Register at ccr.gov and in the SBA small business dynamic search database.
  • Fine-tune your marketing pitch to cover your core competencies, experience, and differentiators.
  • Identify your targets, whether they are federal agencies, prime contractors, or teaming partners (or all three).
  • Identify and meet the decision makers: small business reps at the Federal OSDBU Directors Interagency Council, contracting offices and acquisitions staff, and program managers.
  • Build relationships through your capabilities statement and capabilities briefings.
  • Market yourself aggressively by getting in front of decision makers, making your website government friendly, e-mail, attending procurement conferences and the OSDBU conference (next one is April 21 at Dulles Expo center!).

Download two valuable handouts from the program. Although it is a long process to set yourself up for government work (12 to 18 months entry cycle), the work is worth it. Just think of that $344 million pie!