Posted tagged ‘PRSA MD’

Tips for Best Performance During a Telephone Interview

February 8, 2013

Nick Peters at PRSA-MD Media Training Event

(from Nick Peters’ Media Training presentation given 1/30/13)

Here are some quick tips from CommCore’s Nick Peters that could help you in your quest to conduct better phone interviews:

(1)    Stand Up

(2)    Get Away From Your Desk

(3)    Get a Headset

Most people are sitting down at their desk when giving a telephone interview.  But standing up and getting from behind your desk is more beneficial because you are more attentive and your brain is more active when you are standing up than when you are sitting down.  Wanting to use a headset will be the natural result of standing up and getting away from your desk.  It will allow clear, crisp transmission so you don’t lose sound quality on the call, and it will keep you hands free while you are formulating responses to those difficult questions coming your way.

There’s a First Time for Everything

October 27, 2011

For the first time (in recent history or that anyone can recall), the PRSA Maryland, National Capital, and Central Chesapeake Chapters have teamed up to put on a regional conference!  After a bit of a rough (and late!) start, we finally got the 2011 PRSA Mid-Atlantic Chesapeake Conference Planning Committee going.  

Representatives from all three chapters have worked tirelessly all year to brainstorm session topics, locate relevant speakers, find sponsorships, develop conference collateral, and then promote the darned thing!  All the while, we have had great fun forming relationships, networking, gaining valuable experience, and bonding in an energetic, collegial environment. 

It has been a really wonderful time working with all three chapters.  We’re looking forward to enjoying the conference next week!

There’s still time to register for this year’s conference.  Go to http://www.prsamd.org/news/events2011/nov11program.htm.  Seating is limited and tickets are going fast, so hurry!  

And we’re going to keep building on this momentum.  If you would like to get in on this synergistic, collaborative effort to plan next year’s conference, please don’t hesitate to e-mail Peggy at phoffman@marinermanagement.com.

2011 PRSA MD Best In Maryland a resounding success!

June 24, 2011

This year’s Best In Maryland reception was held at the 1840s Ballroom, a beautiful venue with outstanding service. Guest entered through a gated courtyard where staff directed them upstairs to the 1840s Carroll Salon. The evening started off with a chance to networking and dig into some delicious food and drink catered by Hunt Valley Catering.

The Best in Maryland awards portion was opened with a few words from Katie Mercado, our vice president and Best In Maryland co-chair, who welcomed everyone reminding us that this is the 50th anniversary of Best In Maryland. She gave us a quick recap of what Best In Maryland means to our chapter, and thanked the board of directors and the BIM committee for their hard work in planning this year’s reception. She also acknowledged Dave Imre of IMRE for his continuing support of PRSA Maryland, and our go-to photographer Bob Stockfield of Stockfield Photography. (Check out our photos of who came at Gallery of faces and who won at Gallery of awards photos.)

The awards were presented by Reagan Warfield of the Mix 106.5 Morning Show, who did a great job announcing the winners while delighting the crowd with his charm, and Katie Mercado, who handed out the awards to each winner (Katie got her picture taken quite a bit that night!). During the ceremony, Reagan pointed out that this year we added new categories and streamlined others making the competition tougher—and more interesting—than ever. Several of our categories had a large number of entries with Story Placement leading in number received. For a detailed list of all winners, go to 2011 Best In Maryland Award Winners!.

We then turned to the New Professional of the Year award. Eleni Polites from Weber Shandwick took this honor, a complete surprise for Eleni who had no idea she was even nominated. It was fun watching her realize she was the recipient as Reagan read her bio. And it was even better when she discovered we had been hiding her family in the corner where they waited eagerly for her chance to shine.

The Lifetime Achievement award was presented by Gene Bracken (the 2010 recipient) to Jacqueline Lampell of Maryland Department of Housing and Community Development.  Jacqui was nominated by her co-workers for her professionalism and dedication to excellence within her field. Her nomination was lauded by other seasoned professionals, especially Gene who was honored to present her with the award.

The final two awards of the evening were announced last. The Best Representation of Theme is presented to the entry that best exemplifies the current theme, and this year’s went to Baltimore Gas and Electric’s  for BGE Smart Energy Savers Program Marketing.

The Best In Show is presented to the most outstanding entry in the Program category. This year, the honor went to Catholic Relief Services for their The Haiti Earthquake: Catholic Relief Services Responds to a Major Disaster. The crowd erupted into cheers when the announcement was made. John Rivera accepted the award on behalf of his staff, lauding their continuing dedication to the CRS mission.

After the awards presentation, the evening continued with an array of yummy desserts and the chance to continue the celebration.

Finally, we’d be negligent if we didn’t thank our judges—the Rochester Chapter of PRSA—who said they were impressed by quality of the entries. We thank them sincerely for their hard work.

Winners: Additional awards may be ordered by clicking here. All orders must be received by COB Wednesday July 6, 2011.

And the Finalists for the 2010 PRSA-MD Best in MD Awards Are…

June 7, 2010

We’re so excited to announce the finalists for the 2010 Best in MD Awards! We’ve had some excellent entries this year, and the competition was tough, but here is who’s still in the running:

2010 Best in MD Awards Finalists

A. Bright Idea
Anne Arundel Medical Center
Barb Clapp Advertising and Marketing, LLC
CareFirst Blue Cross BlueShield
Crosby Marketing
Devaney & Associates, Inc.
Himmelrich PR
idfive
IWIF Workers’ Compensation Insurance
Maryland Lottery
Mayes Communications Inc. & Strategic Design Studio
Northrop Grumman Electronic Systems
Notre Dame Preparatory School
Sky Design LLC
Weber Shandwick

Of these finalists, two will be the recipients of the most coveted prizes: Best of Show and Best Theme.

This year’s presentation will take place as a luncheon during the 33rd Annual Chesapeake Conference. Will your agency/company receive one of these top prizes? Register for the Chessie conference now to find out. Follow us on twitter at #chessie10.

We’ve assembled some of the best speakers in the industry who can’t wait to impart their knowledge on hot topics such as social media, ROI/measurement, SEO, and more.

Full-day Chessie registrants will also receive a ticket to the awards luncheon, which will include a compelling presentation from the keynote speaker, Lisa A. Shenkle, President of VERB! Communications, that you don’t want to miss. If you don’t have time to attend the conference, remember that you can purchase Best in MD luncheon tickets separately. See you at the 2010 Best in MD Awards!

Tips for Dealing with the Changing PR Landscape

January 22, 2010

Planning for PR programs in 2010 will be more difficult than in past years because of the dynamic and continually changing PR landscape.

frankstrong

Choose one: (a) strongly disagree, (b) disagree, (c) unsure, (d) agree, (e) strongly agree. Fifty percent of public relations professionals surveyed chose (e) agree, according to Frank Strong, public relations director for Vocus. Strong addressed PRSA-MD members Thursday morning at the University of Baltimore (left), where he discussed some of the factors that make PR planning increasingly difficult, and what you can do about it. Here are a few of my takeaways.

Maintain your media relationships. Last year 293 newspapers folded, 1,226 magazines disappeared, 10,000 radio employees were cut, and 100 TV stations were affected by Chapter 11. In short, massive job loss. Where are all these editors and reporters going? Some of them are getting into PR, but many are going to online publications. Wherever they move, they’ll land somewhere and may continue to be relevant contacts. So don’t let your relationships go. You never know where a sacked reporter might resurface.

Master SEO and other new media tools. Attention is the new deficit, and social media can help break the threshold. Increasingly, PR professionals are giving testimonials about how their blog or tweet or discussion board made a difference for their organization or a client. It’s not just about the message anymore. We need to think beyond text, giving more consideration to  posting videos, engaging readers in conversation, tagging and, above all, SEO. Figure out which social media tools are appropriate for your organization—and learn how to use them. (Note: SEO is a must for every professional communicator’s toolbox!)

Learn crisis communications. You’ll need it. Up until now, the prevailing wisdom has been that crisis communications should be left to specialists. While this may still hold true for major crises, it’s also true that social media leaves everyone exposed to previously nonexistent dangers. Know how to respond when a customer or employee launches a withering attack at your organization or its leadership. You may not be able to control it, but you need to know how to deal with it, or better yet—prevent it.

Integrate your communications. Social media’s rejection of commercialization makes PR central to an organization’s communications efforts. Users can sniff out marketing copy, but a good PR professional knows how to connect to people with authenticity—in other words, without selling. Okay, so does a good marketer, but relationships are the essence of PR. It’s not worth considering which of these two functions is more important. They’re both important for many organizations. A better question to ask is, How can PR and marketing work together?

For more information on this topic, check out Frank Strong’s whitepaper, Meeting Change: Public Relations Planning in 2010.